As the Q2 earnings season comes to a close, it's time to take stock of this quarter's best and worst performers in the traditional media & publishing industry, including Sinclair (NASDAQ:SBGI) and its peers.
The sector faces structural headwinds from declining linear TV viewership, shifts in advertising spend toward digital platforms, and ongoing challenges in monetizing print and broadcast content. However, for companies that invest wisely, tailwinds can include AI, the power of which can result in more personalized content creation and more detailed audience analysis. These can create a flywheel of success where one feeds into the other. Still there are outstanding questions around AI-generated content oversight, and the regulatory framework around this could evolve in unseen ways over the next few years.
The 4 traditional media & publishing stocks we track reported a mixed Q2. As a group, revenues beat analysts' consensus estimates by 0.6% while next quarter's revenue guidance was in line.
Luckily, traditional media & publishing stocks have performed well with share prices up 32.7% on average since the latest earnings results.
Sinclair (NASDAQ:SBGI)
With over 2,400 hours of local news produced weekly and 640 broadcast channels reaching millions of American homes, Sinclair (NASDAQ:SBGI) operates a network of 185 local television stations across 86 U.S. markets, producing news programming and distributing content from major networks.
Sinclair reported revenues of $784 million, down 5.4% year on year. This print fell short of analysts' expectations by 2.2%. Overall, it was a slower quarter for the company with revenue guidance for next quarter missing analysts' expectations and a significant miss of analysts' revenue estimates.
Unsurprisingly, the stock is down 4.6% since reporting and currently trades at $13.50.
Best Q2: IMAX (NYSE:IMAX)
Originally developed for World Expo '67 in Montreal as an innovative projection system, IMAX (NYSE:IMAX) provides proprietary large-format cinema technology and systems that deliver immersive movie experiences with enhanced image quality and sound.
IMAX reported revenues of $91.68 million, up 3.1% year on year, outperforming analysts' expectations by 1%. The business had an exceptional quarter with a beat of analysts' EPS and revenue estimates.
IMAX pulled off the fastest revenue growth among its peers. The market seems happy with the results as the stock is up 9.7% since reporting. It currently trades at $31.87.