Aldi is set to introduce a strict two-bottle limit on its own-brand Crémant De Loire ahead of New Year's Eve.
Between December 27 to December 31, the budget supermarket will slash the price of their sparkling wine from £8.99 to £4.99.
As a result of the 44 per cent price drop, Aldi are expecting 'unprecedented demand' and have introduced a two-bottle limit on the highly sought-after product.
'We want everyone to be able to raise a glass of quality wine this festive period, without breaking the bank,' said Julie Ashfield, MD of buying at Aldi UK.
'By lowering the price of our exquisite Crémant De Loire to just £4.99 and introducing a two-bottle limit, we're ensuring more customers can experience this exceptional sparkling wine at an unbelievable price.'
Launched as part of the supermarket's latest Autumn Winter range, Aldi's own brand sparkling wine has been praised for its flavour by impressed wine critics, reported Devon Live.
If shoppers can't wait until December 27 to get their hands on some festive savings, Aldi is dropping the price of more than 60 bottles in its Specially Selected wine range by 25 per cent from December 9 until New Year's Eve.
But it is bad news for shoppers in Wales and Scotland who will not be able to purchase the bottles for less than the minimum unit pricing in their respective countries.
Aldi's own-brand Crémant De Loire has been reduced from from £8.99 to £4.99
It comes as Aldi advised shoppers to visit stores between the typically quieter hours of 8pm and 10pm.
Meanwhile, some of the quieter days are Tuesday 17th December and Sunday 22nd December, as well as Monday 23rd and Tuesday 24th December for those who don't mind leaving shopping until the last minute.
The discount supermarket has been named as Christmas Retailer of the Year by the Quality Food Awards, as well as 'Best Overall Grocer' at the prestigious Good Housekeeping Institute Christmas Taste Test 2024.
The annual Good Housekeeping taste test - which tests 730 products from more than 97 brands - also crowned Aldi's turkey, mince pies and champagne as best-in-class in their categories.
Richard Thornton, Communications Director at Aldi UK, said: 'For many of us, Christmas is all about coming together to share special moments - often over delicious food and drinks with loved ones.
'At Aldi, we're here to make your celebrations unforgettable, offering everything you need to create a festive feast that is both affordable and of great quality.'
He added: 'This way, you can focus on what truly matters: spending time with one another.'
Meanwhile, British retailers have been accused of 'greedflation' after introducing steep price rises in the past two years on festive food and drink - including pigs in blankets and cream liqueurs.
As a result of the 44 per cent price drop, Aldi are expecting 'unprecedented demand' and have introduced a two-bottle limit on the highly sought-after product (stock photo)
Some Christmas foods were up by as much as 38 per cent compared to the same time in 2022, while alcoholic drinks have risen by as much as 46 per cent.
Critics accused retailers of exploiting shoppers at one of the most costly times of year, calling the hikes 'greedflation' - excessive price increases to boost profits.
The Mail compared the cost of Christmas products in early November 2022 and the same period this year - when they are typically launched in stores.
Tesco's standard-range mince pies cost 38 per cent more, up from £1.09 to £1.50, while Sainsbury's version rose 36 per cent from £1.25 to £1.70.
The price of panettone also jumped, with Aldi and Tesco upping theirs by 25 per cent from around £4 to £5.
Crisps saw large price rises, with Lidl's Deluxe Pigs in Blankets Hand Cooked Potato Crisps rising by 26 per cent to £1.25 and Morrisons The Best Turkey & Stuffing Flavour Crisps up by 24 per cent, from £1.09 to £1.35.
Meanwhile, the cost of Morrisons' pigs in blankets increased by 22 per cent - from £2.25 to £2.75 - over the two-year period.
Alcoholic drinks saw big rises. A 1l bottle of Morrisons The Best Irish Cream Liqueur went from £10.99 to £16 between November 2022 and this year - a 46 per cent hike.
Lidl's Christkindl Gluhwein - a German mulled wine - also jumped by 20 per cent over this period, from £4.99 to £5.99.