Amazon Prime Day 2025 is almost here. This year's sale will run from Tuesday, July 8 through Friday, July 11, making it a four-day-long affair -- double the event's usual length. "Prime Day 2025 is looking promising. I anticipate that we'll see a lot of first-time deals and all-time lows from a lot of brands as they try to encourage shopping in the face of economic uncertainty," says supervising deals and coupons editor Kara Cuzzone.
You don't have to wait until next week to start shopping impressive discounts, though. There are already plenty of early Prime Day deals live, and some products are already at their lowest prices ever. Here, our deals editors have rounded up the best early deals you can shop right now and outlined everything you need to know about next week's sale.
Amazon has been updating its selection of early deals on a daily basis. We did price history research to uncover the best offers you can shop today and separated them by category for easy browsing.
Amazon Prime Day is a summer sale that was first introduced in 2015. At its start, Prime Day was a single-day event meant to celebrate the company's 20th anniversary. Over the years, it's expanded into a 48-hour event, but this year it's getting another extension: Amazon Prime Day 2025 will be four days long.
Amazon Prime Day 2025 will start at 12:01 p.m. PDT on July 8 and run through 11:59 p.m. PDT on July 11. That said, there are already some early deals worth browsing if you want to get a head start on shopping.
Technically, there's only one Prime Day each year. However, for the past three years, Amazon has run a similar savings event in October: Prime Big Deal Days. In recent years, it has also started running annual sales that are open to the general public (not just Prime members) including the Big Spring Sale, Amazon Pet Day and the Summer Beauty Event. Time will tell if Amazon will continue to add to its annual sale schedule.
No, Amazon Prime Day isn't a sitewide sale. That said, you can still find hundreds of thousands of discounts across nearly all product categories from brands like Sony, EltaMD and, of course, Amazon itself. Just keep in mind that you have to be a Prime member to take advantage of the deals.
The answer to this question largely depends on what you're shopping for. If you're in the market for Amazon devices, tech and small appliances, you'll likely find some great deals over Prime Day. The same goes for beauty and personal care essentials -- Amazon has really stepped up its game in these categories over recent years.
That said, there will inevitably be plenty of lackluster offers as well. We always recommend checking the price history of an item by using tools like CamelCamelCamel or checking other sites for price comparison before adding it to your cart. Our editors research the price history of every item we feature in our content, so shopping a Forbes Vetted Prime Day deals lists is another way to ensure you're getting a good deal.
You can sign up for an Amazon Prime membership at any time. The annual membership costs $139 (after a 30-day free trial). A membership gets you access to the sale as well as a slew of Prime member perks, like access to special offers, free shipping (including same-, one- and two-day shipping options depending on the product and your zip code), Grubhub+, Prime Video services and more. Some users may also qualify for discounted memberships, including students and eligible government assistance recipients.
The Forbes Vetted deals team has over a decade of combined experience covering major sale events and holidays, including Amazon Prime Day. We're committed to providing our readers with the best deals on the best products available.
For this story, we sought out editor-approved and best-selling products on Amazon. We only selected products with excellent reviews and we verified their price histories to ensure you're actually getting a good deal.