Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more.
The biggest battle when trying to lose weight is cutting out snacks, but an Australian-founded program is helping women lose up to 22kg while still enjoying all their favourite foods.
Instead of cutting out food groups, making yourself miserable with restrictions or having to commit to a lengthy workout plan, equ provides personalised calorie and macro targets.
The plan takes all the thinking out of losing weight, with features like easy food logging, more than 9,000 recipes and straightforward meal plans.
You can even swap out meals and ingredients if you're veggie, have allergies or simply don't like certain foods.
If you've been putting off transforming your nutrition, equ has made it even more easy and affordable with an extended Afterpay sale running until 5 April, which knocks 50 per cent off the three and six month plans. Simply use the code AFTERPAY at checkout to utilise the discount.
The nutrition platform is designed not just to help you lose weight, but develop healthy habits to continue to keep excess weight off.
equ founder Amal Wakim went from a size 14 to a six, losing 30kg after years of restrictive dieting and weight cycling.
It's a particular hit with busy mums, thanks to saving time and still allowing them to enjoy favourites like pasta, takeaways and family meals without worry.
'I found the app so easy to navigate and the meals have been amazing,' equ client Alysha said. 'I have found so much enjoyment in still [eating] the foods I love while working towards getting back in shape. The meals have been so great, even my toddler has eaten everything!'
One of equ's most successful members is Danielle, a mother of two who lost 22kg even while continuing to eat her favourite foods, like chocolate.
'I began my equ journey about two-and-a-half months after giving birth to my second child, determined to make this postpartum experience more positive than my previous one,' Danielle said.
'As someone who loves food, I've learned sustainable eating habits that have allowed me to reach my goals without feeling deprived,' she said, revealing that she sticks to a diet of 80 per cent whole foods and 20 per cent of whatever she wants, within reason.
'My clothes fit better, and people have been commenting on my appearance.'
'I love how equ gives me such flexibility when it comes to the meals,' said mum of two Shannen
Another mum of two, Shannen, loves the flexibility she gets from the program: ‘I love how equ gives me such flexibility when it comes to the meals. I can prep for days in advance - which is amazing when kids have after-school sports,’ she said.
‘When I was 16-20 slogging it out in the gym, eating nothing but chicken, salad and rice, I never would have imagined I could be seeing the same results by eating pizzas, burgers, pasta and chocolate every day,’ she said.
Planning separate meals, shops and figuring out if you're still on track is a main factor in many women giving up on weight loss plans.
equ gives you achievable targets specific to your body and goals, allowing you to easily follow along and monitor your progress.
Plus, members get access to a supportive community of people who are on the same journey and can help guide you along the way.
You’ll also get a weekly check-in through the app to help hold you accountable in a friendly, supportive way.
With everything in the equ app, including your meal plan, macros and calories, progress tracker and even a coach, you’ll have everything you need in your pocket.
Australian founded nutrition app equ helps women loss weight without cutting out favourites like chocolate and carbs, providing personalised meal plans and recipes
Clients who have stuck with their customised plans have seen lots of success, losing weight and feeling healthier even around a busy lifestyle.
Georgia, who lost 9.9kg through using the app loves that she didn't have to give up her guilty pleasures: 'For the first time ever I was losing weight without feeling starved or deprived.'
Another equ member, Mel, lost 7.7kg and said: 'I stayed focused on the plan and the results paid off. I feel happier, healthier and ready to keep smashing my goals in 2026 with equ.'
The app was founded by Amal Wakim, who felt frustrated after years of yo-yo dieting and restrictive eating.
She frequently ate large portions of junk food, such as burgers, fries and pizza, but eventually managed to lose a whopping 30kg, going from a size 14 down to a size six.
The equ app has thousands of easy to follow tasty recipes to choose from
Looking at other industry weight loss plans, Amal felt disheartened that many framed weight loss as something to feel guilty about and made it hard for women to stay on track.
She built equ to help women support each other and have a flexible, easy-to-follow program that can fit around work, children and different lifestyles without being restrictive.