A Chinese beauty influencer allegedly lost thousands of followers after a filter disappeared during a livestream and exposed her real face.
In a now viral clip shared to various social media sites such as TikTok and Threads, the unnamed influencer was posing up a storm live on camera.
She was initially hidden behind a face-tuning filter that presented her as a very pale and petite Asian woman.
But a sudden movement meant that the filter momentarily vanished to reveal her true visage.
The content creator was then shown to have a darker complexion and a more mature face as she scrabbled to cut off the stream.
According to reports online, the live-streamer reportedly lost approximately 140,000 followers after the awkward tech mishap.
The glitch has since sparked a widespread debate about beauty standards, particularly on social media.
Many fans leapt to her defense, arguing she looked more beautiful without the face-tune.
A Chinese influencer allegedly lost thousands of followers after a filter disappeared during a livestream, exposing her real face (pictured with filter)
'She doesn't look that bad. I'm so sorry she feels so insecure. Fk them 140k superficial people,' one user slammed.
Another one wrote: 'She's prettier without the filter.'
'She's literally so beautiful. I can't. I'm so mad for her lmfao,' said another. 'She is SO pretty without it though.'
'The filter looks fking ridiculous and without it she is pretty!
'Ugh I hate this world sometimes,' agreed another.
Beauty filters have always been divisive, with many people calling for them to be banned.
Last year, there was uproar over a new TikTok trend that used a CapCut filter to show people what they would look like 'chubby.'
In a now viral clip shared to various social media sites, the unnamed influencer was on camera when the filter momentarily flashed, revealing what she really looked like (pictured)
According to reports on social media, the live-streamer reportedly lost approximately 140,000 followers after they saw her natural appearance
The 'AI chubby filter' was created by the third party app CapCut.
It uses artificial intelligence to generate an image of what people would look like at a heavier weight, with many then expressing disgust at the 'chubby' versions of themselves.
According to some, the trend is being used a fitness motivation, with several captioning their larger sized AI selves with comments such as 'shouldn't of had that takeaway last night,' or 'me if I didn't lock in at the gym.'
The trend has sparked outrage among many users, who have called out people using the using the 'sick' filter to 'fat shame' people.
Many have warned that normalizing 'disgust' towards 'bigger bodies,' is part of a growing trend towards the glamorization of thinner physiques and the return of 'heroin chic.'