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Amazon's Big Deal Days sale is the latest opportunity to get one of its own brand devices for a big discount with many dropping to their lowest price of the year.
It's a great chance to get anything from a TV or soundbar to a tablet or Kindle, with discounts of over 50% on some products.
The sale officially starts tomorrow and runs until October 8 but these devices are already on sale.
Kindle deals
Kindle Paperwhite Kids $124.99 (-22%)
The Paperwhite has been the most popular Kindle model for a while, giving you all the basics you need from an ereader at a very reasonable price - at least during these sales events anyway. Only the kids edition is on sale at the moment but keep an eye out for the rest of the range over the sale.
Kindle Colorsoft Kids $209.99 (-22%)
If you're looking for a bit of an upgrade the Kindle Colorsoft is the latest version including a color display. Again, only the kids version is currently on sale but that does means it comes with a 12 month subscription to Amazon Kids+.
Fire Stick deals
Fire Stick HD $17.99 (-48%)
It may not stream content in 4K but this Fire stick is a steal at under $20, giving any TV smart functionality by simply plugging it into an HDMI port.
Fire Stick 4K $24.99 (-50%)
The latest 4K Fire Stick is back at its lowest price of 2025 for Big Deal Days and includes AI powered search and is compatible with Wi-Fi 6.
Fire TV deals
Fire TV Omni Mini-LED Series $699.99 (-15%)
Amazon's own brand Fire TVs have become known for delivering outstanding features at accessible prices and that's before they get discounted. This 55" QLED is outstanding for less than $700.
Fire TV soundbar plus $149.99 (-40%)
Like all modern TVs, Fire TVs sound quality is fairly average at best. That's why we always recommend investing in a soundbar. While this 3.1 channel soundbar won't deliver a cinema experience, it will elevate the sound of any TVs standard speakers.
Fire tablet deals
Fire HD 10 Kids Pro
This 10" tablet is the latest version of Amazon's kid friendly tablet and includes parental controls and a sturdy case to keep it safe from falls - as well as a 2-year worry free guarantee if it does break.
Echo deals
Echo Spot (latest version)
The Echo Spot is an ideal bedside smart speaker, giving you a small display so you can quickly check the time and weather, but still delivering surprisingly good sound quality from a small body.
Luna controller deal
Luna controller
This game controller is built to work with Amazon's cloud gaming platform which gives you access to hundreds of games without having to worry about having the hardware to run them. This deal matches the controller's lowest ever price.