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Most albums, even those by some of the biggest names in the music industry, don't remain on the Billboard charts for a year. That feat is reserved for collections that a huge number of people not only love when they're brand new, but continue to buy - and especially stream - for months afterward.
All of Billie Eilish's projects have reached that milestone on a handful of Billboard's rankings, and even after so much time, her latest is still a champion well over a year after Hit Me Hard and Soft debuted.
Hit Me Hard and Soft continues to lead the charge on multiple Billboard tallies, even returning to No. 1 on a highly competitive list. Eilish's most recent project can currently be found on half a dozen of the company's albums charts, and it rules two of them.
The singer-songwriter's Grammy-nominated studio effort holds at No. 1 on the Top Alternative Albums ranking, where it has now spent 49 of its 58 frames running the show.
At the same time, Hit Me Hard and Soft returns to No. 1 on the Top Rock & Alternative Albums chart. That all-consumption roster includes both styles, making it slightly more competitive.
Last time around, Eilish stepped aside so that King of Hearts by Brandon Lake could rule. Now, that Christian musician’s full-length dips to No. 7 in its second week on the list, while Eilish rises to the summit once again, earning her forty-third stay at No. 1 with Hit Me Hard and Soft.
Eilish’s 2024 project is still performing well across four other Billboard tallies, but it doesn’t manage to appear inside the top 10 on any of them. The collection is a top 20 win on the Vinyl Albums list (No. 14), Billboard 200 (No. 16), Top Streaming Albums roster (No. 17), and Top Album Sales chart (No. 19).
Eilish’s two other full-lengths, When We All Fall Asleep, Where Do We Go? and Happier Than Ever, also live on not only the Top Rock & Alternative Albums and Top Alternative Albums tallies but also the Billboard 200. Those full-lengths are largely on the rise on the genre-specific rankings but dip on the all-style, all-consumption Billboard 200.
While sales of Hit Me Hard and Soft are still strong -- especially for a year-plus-old project -- it's streams of several singles from the release that are keeping the full-length going. "Birds of a Feather" and "Wildflower" both live on a wide variety of rankings in the U.S., in some instances even appearing inside the top 10. When it comes to "Birds of a Feather," the track continues to rule multiple tallies at the same time.