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An Australian beauty brand behind a must-have item - snapped up every 13 seconds upon launch - has been struggling to keep up with demand after sending shoppers wild over its new products.
Holme Beauty, founded by renowned makeup artist Hilary Holmes, surprised fans with the luxe-looking Holme Beauty Eye Collection, bringing together three makeup bag essentials that work together to create a timeless, sophisticated look.
The brand, best known for its popular base primer with nearly 700 five-star reviews, has unveiled 'The One' Eyeshadow palette - which has already been dubbed 'perfection' and 'gorgeous'.
With the eyes being the window to the soul, the collection has been a labour of love, with Hilary listening closely over the years to customers and clients, and now delivering the exact palette needed to elevate anyone's look.
From subdued daytime hues to bold or glam nighttime looks, the collection features everything you need to make your eyes pop - from the palette with eight shades ranging from matte looks to soft shimmers, to three eye primers that increase the longevity of your look, and five eye brushes that help blend and refine the final touches.
You'll have to be quick as some of the Holme Beauty products are selling out fast.
Holme Beauty has released the stunning Eye Collection after the success of their sell-out illuminating primer
The One Eyeshadow Palette
The One Palette is the star of the collection, with eight highly pigmented, Italian-made shades curated to suit all complexions. The palette features four mid-tone mattes, two radiant shimmers, a brightener, a deepener to accentuate all looks.
The One Eyeshadow Palette is the star of the collection, with eight highly pigmented, Italian-made shades curated to suit all complexions.
The palette features four mid-tone mattes, two radiant shimmers, a brightener and a deepener to accentuate all looks.
'It absolutely is the perfect palette. Beautifully packaged and a staple in my kit now,' one shopper raved.
From the soft neutral champagne to the mid-tone bronze shimmer that opens up the space from the inner corner of the eye, to the mid-tone mattes in underrated terracotta and hues of pink and red, The One Palette is not only a premium product it creates endless look possibilities.
However, creating the perfect neutral, shimmery, or smokey eye isn't complete without a steadfast base, which the collection delivers with its Soft Set Eye Primers.
Available in three neutral tones, the smoothing primer base enhances the vibrancy and longevity of the eyeshadow, extending its wear to take your look from day to night.
The Eye Trio
The Eye Trio is curation of the essentials from the Eye Collection, featuring The One Eyeshadow Palette, either Brush Number 7 or Number 8, and your choice of shade in the Soft Set Eye Primer.
Complete with five soft brushes, the tools cap off the collection allowing you to create a perfectly blended look for your eyes with controlled, fine detailing.
Melbourne makeup artist Hilary Holmes started Holme Beauty in 2021 with her signature Base Primer, Bang, becoming a cult favourite, selling every 13 seconds for 24 hours straight after its launch.
The primer has received more than 730 reviews and boasts a near-perfect rating of 4.9 out of 5.
'The best primer ever. I can't live without anymore. Use it as base under by foundation or just as light coverage on a casual day at home. Gives a great glow touch,' one shopper shared.
'I don't normally use a primer but I decided to try this and I haven't looked back. It's glowy but not shiny; my makeup is lasting longer and I can wear it by itself on my days off and I feel luminous! Worth the hype,' another raved.
The brand followed the popular primer up with a darker shade called Boom, ensuring women of colour weren't missing out when it came to the fan-favourite.
Now the highly-rated, softly-tinted illuminating primer boasts five shades, and can be worn alone or under foundation to increase its longevity and glow.
Eye Brush Collection
Soft, vegan brushes designed for seamless blending, precise detailing, and effortless application. From crease to lid to lash line, this set gives you everything you need to create endless eye looks.
The brushes are available as a complete set or individually.
Soft Set Eye Primer
Available in three neutral tones, the smoothing primer base enhances the vibrancy and longevity of the eyeshadow, extending its wear to take your look from day to night.
Brand Background
Hilary created Holme Beauty in 2021, tying together her 20 years of makeup artistry and passion for quality products
With the Eye Collection being a recent addition to Holme Beauty, fans of the brand have already raved about the collection, particularly the chic look of The One palette.
'I bought the palette and the primers. They are stunning,' one person remarked, with another saying, 'This palette is beautiful! Love the brushes too.'
'The shades are so wearable and the shimmers add the perfect touch!' another convert fan said.
The Holme Beauty Eye Collection invites everyone from beauty novices to beauty experts to play and have fun, and is all about expression and creating a look that reflects how you feel through makeup.