President Donald Trump declared in his State of the Union address that 'inflation is plummeting' and that his administration is driving prices down 'to the lowest level in five years.'
'The roaring economy is roaring like never before,' he declared.
On paper, the latest figures give him something to point to.
Data from the Bureau of Labor Statistics show inflation rose 2.4 percent in the year to January - down from 2.7 percent in December. Compared with the eye-watering spikes of recent years, that counts as progress.
But the fine print tells a story that may feel more familiar at the checkout line.
Coffee lovers, brace yourselves. Instant coffee is up 26.1 percent over the past year, with roasted coffee climbing 17.1 percent.
Ground beef has jumped 17.2 percent and beef roasts 15 percent. Bananas are up 5.4 percent, breakfast cereals 6.2 percent, candy and chewing gum 7.5 percent, and frozen fish and seafood 8.5 percent.
These aren't luxury splurges - they're the backbone of weeknight dinners and packed lunches. They perhaps explain why a recent Daily Mail survey nearly half the US thinks everyday life is less affordable under Trump's watch.
The squeeze doesn't stop there. Utility gas service has risen 9.8 percent and electricity 6.3 percent.
Indoor plants are up 6.7 percent, tableware 13.1 percent and audio equipment 13.5 percent.
Women's outerwear has climbed 5.7 percent, watches 7.2 percent and jewelry 7.1 percent. Even cigarettes are up 9 percent.
Healthcare continues to sting: inpatient hospital services are 7.4 percent higher than a year ago, and home healthcare has surged 12.7 percent.
Funeral services have risen 5.6 percent - proving that not even the afterlife escapes inflation.
The deeper problem for the White House is that inflation hasn't vanished - it has simply changed outfits.
However, speaking from the US Capitol in Washington, DC, on Tuesday, Trump struck an upbeat tone, arguing that his administration had pulled the country back from the brink and delivered broad-based relief on prices.
'When I last spoke in this chamber 12 months ago, I had just inherited a nation in crisis,' he said, describing 'a stagnant economy, inflation at record levels, a wide-open border' and 'wars and chaos all over the world.'
But, he added, 'after just one year, I can say with dignity and pride that we have achieved a transformation like no one has ever seen before,' calling it 'a turnaround for the ages.'
As he continued, Trump pointed to a range of goods that he said have become cheaper.
'Their [Democrats'] policies created the high prices. Our policies are rapidly ending them. We are doing really well. Those prices are plummeting downward. The price of eggs is down 60 percent,' he told the audience.
'The cost of chicken, butter, fruit, hotels, automobiles, rent is lower today than when I took office - by a lot.'
Still, Wall Street liked what they heard - with stocks jumping this morning.
And the Daily Mail's analysis of the latest Consumer Price Index does show some pockets of relief that support parts of Trump's claims.
Prices for electronics, some grocery items, gasoline and a sprinkling of household goods have drifted lower.
Butter is down 5 percent, tomatoes are down 2.4 percent, potatoes 2.3 percent and eggs - after last year's eye-watering surge - have plunged more than 34 percent.
Smartphones cost more than 10 percent less than a year ago, while moving and storage services have fallen 15.9 percent.
Sports fans can also cheer a little: ticket prices are down 6.3 percent.
Travel costs overall are mostly higher, including air fares, though ferry and passenger ship fares have slipped 7 percent and hotels by 3.2 percent.
Unleaded gasoline prices are about 8 percent lower than a year ago - a point Trump was quick to spotlight in his speech.
'Gasoline, which reached a peak of over $6 a gallon in some states under my predecessor - it was quite honestly, a disaster - is now below $2.30 a gallon in most states, and in some places $1.99 a gallon,' he said.
'And when I visited the great state of Iowa just a few weeks ago, I even saw $1.85 a gallon for gasoline.'
But for many households, they do little to offset the steady drumbeat of higher costs for essentials such as food, energy, healthcare and childcare.
The Daily Mail spoke to political strategists to get their take on Trump's speech.
Andrew Bates, who served as deputy press secretary to former President Joe Biden, said he was unconvinced by Trump's address, criticizing him for spending only a brief portion of the speech on what he called Americans' top priority: affordability.
'Instead of listening to the voters who are crying out for relief,' Bates said, 'the President patted himself on the back, gaslighting Americans who know he's lying about the bills they pay every day.'
That frustration is borne out in the numbers.
A December Daily Mail survey conducted by JL Partners found that 48 percent of registered voters believe the cost of living has become more unaffordable since Trump returned to office, including 36 percent who say it is much more unaffordable.
With 44 percent of voters saying they believe the economy is worsening, the political challenge for the White House is clear: falling headline inflation is not the same thing as feeling better off.