Tammy Hembrow and Bailey Smith's brief romance has been all anyone can talk about over the past few weeks.
From being caught in the throes of passion while dining out at a restaurant to egging on whispers with their public comments about each other, the pair's high-profile relationship set tongues wagging - especially when it cooled off soon after.
Now, fans have accused the pair of staging their romance for publicity after Tammy revealed she is partnering with Tinder on Tuesday - just three months after the AFL star announced his collaboration with the dating app as an ambassador.
'I am officially in my new dating era and, yes, I'm on Tinder looking for my next crush,' she began in the Instagram clip, which she filmed in her car wearing a revealing white T-shirt.
'My dating life always seems to make headlines but you're hearing it first. I'm officially putting myself back out there.'
Seemingly hinting at her brief fling with Bailey, 24, Tammy, 31, added: 'Honestly, I feel like everyone thinks dating has to be so serious, it's supposed to be fun!'
‘So I’m on Tinder to see who’s out there. Hopefully I’ll meet people who match my vibe and, if it turns into something more, even better.’
She signed off the paid advertisement with, ‘If you’ve been waiting for a sign, this is it. Go find your next crush on Tinder too.’
Many fans were quick to point out that her Tinder partnership must be a sign that her relationship with Bailey was a PR stunt.
‘I’m convinced their fling was a publicity stunt for this and I love it!!’ a fan wrote.
One person chimed in: ‘Another publicity stunt ! Probably getting paid way too much for it !!!!’
Meanwhile, others cheered Tammy for getting back on the horse and even suggesting she turn to reality TV next.
‘Pleasseeee do love island omg u would kill it,’ one person begged.
Another fan wrote: ‘Can you just be the next bachelorette pls.’
In July, it was revealed that Bailey had officially joined Tinder to promote its new double dating feature.
'Guys, I've done it, I've joined Tinder,' Bailey's clip began, which showed him sitting in his car, similarly to Tammy.
'They have just come out with a new Double Date feature. Basically, you match with other pairs and get thrown into a group chat.
'I've got a pretty busy schedule sometimes, so it's hard to get out there. Being able to hang out with a mate and also go on a date is pretty fun.
'I've got my best mate "Gorms", he's awesome, so come find us.'
News of Tammy's new career move comes after weeks of sightings between her and the footy star that kept fans and media guessing.
The pair were spotted on the Gold Coast sharing kisses and walking arm-in-arm along the beach.
Their chemistry was evident, with the pair looking relaxed and unbothered by the cameras trailing them.
Later on, they were snapped sharing a meal - and a kiss - at a waterfront restaurant.
Tammy split from husband Matt Zukowski in June.
Matt, 30, and Tammy got engaged in December 2023 after just three months of dating.
They tied the knot almost a year later, in November 2024, but split rumours began to circulate earlier this year.
After just seven months of marriage, the pair announced in June they were divorcing.