Will an Electric Version of Fan Favourite Puma Crossover Prove to Be a Success?
Ford is a brand of history, legacy and hardcore Americana heritage. But in the last few years, its bold electrification plans haven't gone quite as well as hoped.
It will hope its electric fortunes could change with the new Ford Puma. That's because last year's best-selling car - that filled the gap when the Fiesta was culled in 2023, enticing buyers who wanted a pleasing crossover with impressive carrying capacity - has now been unveiled in all electric form, and Ford claims it's 'the best ever Puma'.
Aimed at the 'busy city dweller' or 'young family', the Puma EV offers more space and storage than ever, but still promises to 'reenergise the fun to drive character' that makes the Puma a fan favourite.
"We know our customers love the Puma's design. For Puma Gen-E we built on this," said Ford Europe's Director of Design Amko Leenarts.
Puma Gen-E: The Entry Point to Ford's Electric Offering
The Mach-E SUV arrived in 2020, followed by the Ford Explorer family SUV this summer and most recently (to much furore) the new electric Ford Capri. The Puma Gen-E then comes in at the bottom of Ford's expanding SUV EV range.
The Gen-E isn't being built on a bespoke platform but instead is using the same B2E architecture as the internal combustion Puma, which helps keep costs down. UK pricing starts at £29,995.
What's New for the EV?
"We know our customers love the Puma's design. For Puma Gen-E we built on this," said Amko Leenarts.
The main differences are its blanked-off grille and efficiency-optimised front end with aero-optimised alloy wheels promising class-leading efficiency of 13.1 kWh/100km.