PHOENIX, Ariz., Dec. 3, 2024 /PRNewswire/ -- Colossal has done it again -- this time on a scale that's rewriting the rules of charitable fundraising! Colossal announces that funds generated through the 2024 Baby of the Year competition will result in a $24,384,112 grant to Baby2Baby through its charity grantmaking partner, DTCare, marking it the largest fundraising total Colossal has ever achieved in a single campaign.
"We are profoundly grateful for this transformational grant." -Baby2Baby Co-CEOs Kelly Sawyer Patricof & Norah Weinstein
Colossal's innovative online competition, championed by Baby2Baby Board Member Jessica Alba, has energized millions of people nationwide to vote for the Baby of the Year and drive crucial funds for a cause close to many hearts: providing children living in poverty across the country with the critical items they deserve. This monumental grant will allow Baby2Baby to grow their most critical initiatives across the country, reaching millions of children who need and deserve access to basic necessities.
And the excitement doesn't stop there. Alongside this record-breaking grant to be issued to Baby2Baby, Colossal is thrilled to announce the 2024 Baby of the Year is Sloane Maya! Out of thousands of competitors, sweetie-pie Sloane took the tiny crown! This "miracle baby," as coined by her loving parents, is full of sass and infectious giggles. Sloane's favorite pastimes are playing with her miniature schnauzer, shopping with mom, and people-watching out and about. Sloane will take home $25,000 and star in an exclusive Baby of the Year ad campaign in Good Housekeeping.
Colossal CEO Mary Hagen expressed her deep appreciation for the overwhelming support this competition has garnered. "We set out to make a real impact, and our Baby of the Year competition has truly raised the bar," said Hagen. "This moment is one of the proudest in Colossal's history, but it's only the beginning -- we're committed to raising even more in the future and finding new ways to engage communities in giving back."
"Our deepest thanks to everyone who participated in Colossal's Baby of the Year competition," said Baby2Baby Co-CEOs Kelly Sawyer Patricof and Norah Weinstein. "We are profoundly grateful for this transformational grant that will allow Baby2Baby to continue to reach millions of children across the country..."
Sponsors Supporting Families:
- Britax: Engineers products that keep kids safe with car seats and strollers.
- BOB Gear: Makes jogging strollers for thrill-seekers.
- L'oved Baby: Premium organic cotton apparel brand.
- TWELVElittle: High-quality diaper bags designed for every stage.
- Newton: Breathable crib mattresses that are comfortable and hypoallergenic.
- My Primary Care: Affordable healthcare solution starting at $24.99/month.
The partnerships represent Colossal’s approach — bringing together mission-driven brands and passionate communities to amplify giving impact.
About Colossal:
A nationally registered professional fundraiser inspiring advocacy through competitions like Baby of The Year...
About Baby2Baby:
A non-profit organization providing essentials like diapers and clothing...