Holly Willoughby has left fans unimpressed after she showed off her recent £1,495 private healthcare treatment.
The TV presenter, 44, went for a 'multi-organ MRI scan' which checks for cancer and numerous other health conditions.
But Holly's post didn't go down well with some of her followers who pointed out the high cost of the treatment would put it out of reach for many.
'If only we were all so lucky,' one fan wrote, according to The Sun.
Holly has since turned off comments on the post which was a paid ad.
In her post, Holly wrote: 'Recently @ezrainc very kindly invited me for a multi-organ MRI scan, checking for early signs of cancer and 500+ other conditions.
'As we all know, early detection saves lives, and it's incredible this is now available in London. Having that peace of mind for me and my family is so worth it.
'As a company their hope is the more who do this the more available it is for everyone...#gifted'.
Health tech pioneer Ezra has launched its screening service in the UK, marking a major expansion beyond the US.
And Holly is the latest in a string of celebrities who has undergone a full body check as she joins the likes of Kim Kardashian, Kate Hudson and Cindy Crawford.
Kim was criticised when she underwent a similar check when she posted two images on Instagram about her scan from Prenuvo, calling the technology 'life saving.'
In the comments of Kim's post, users said that these scans are inaccessible to most people.
'Kim, this is for wealthy people. People can't afford food right now,' one user said.
Another commented: 'The fact majority of society can't even afford insurance for a simple wellness checkup.'
The TV presenter, 44, went for a 'multi-organ MRI scan' which checks for cancer and numerous other health conditions
And a user on Twitter said: 'I usually take all my medical advice from Kim Kardashian! I'm already penciled in for a lobotomy next week.'
Ezra's AI-powered scans currently last an hour and cover 13 organs, with the added option of an extra lung CT scan and heart disease screening.
As cancer rates are rising - especially among young people - the company say they are the best defence against the disease.
With early detection, treatment can start earlier and prognosis improves dramatically.
The AI technology has already significantly reduced scan times to just one hour and provided a scoring system to help doctors prioritise findings.
A 13-organ full body scan currently costs £2,395 while the 'plus' option to cover the lungs and heart is an extra £300.
But as it continues to advance, the time could be reduced to just a quarter of an hour - and it could eventually cut the cost of a full-body checkup under £400.
Holly is the latest in a string of celebrities who has undergone a full body check as she joins the likes of Kim Kardashian and Cindy Crawford.
Most experts only recommend routine, full-body scans for certain high-risk groups, such as people who have a heightened genetic risk of cancer.
Prenuvo, is one of a growing number of health startups offering $2,500 MRIs they say can detect cancer and other chronic diseases years before symptoms even begin.
It featured in a sponsored post on Kim's Instagram page, where she described it as 'lifesaving'.
Dr Daniel Durand, a radiologist and Prenuvo's chief medical officer, told AP: 'We're trying to give people the opportunity to be more proactive about their health.'
'The Prenuvo full-body scan has the ability to detect cancer and diseases such as aneurysms in its earliest stages, before symptoms arise,' she wrote on Instagram. 'It has really saved one of my friends [sic] lives and I just wanted to share.'
However, experts have cautioned that the technology isn't worth it for the average patient in good health with no symptoms.