I'm A Celebrity fans were left seriously distracted by Ant McPartlin's hair during Tuesday's episode of the ITV show.
The latest instalment of the programme saw Seann Walsh, Beverley Callard, Mo Farrah and Sinitta take part in Cut Throat Cliff.
They were all seen leaning over a cliff edge while being held on by five ropes - which would have to be cut if they answered a general knowledge question incorrectly.
And the last celebrity standing was crowned the winner.
But viewers at home took to X, formerly known as Twitter, to point out something about Ant's appearance that was distracting them.
'Why is Ant suddenly ginger?'
I'm A Celebrity fans were left seriously distracted by Ant McPartlin's hair during Tuesday's episode of the ITV show
The latest instalment of the programme saw Seann Walsh, Beverley Callard, Mo Farrah and Sinitta take part in Cut Throat Cliff - and Ant’s hair looked noticeably lighter
'Is the #ImACeleb studio a green screen because why is Ant & Dec’s hair blurry and then dead crisp one minute?!'
According to The Sun, another said: 'Black hair last week on the one show... now ginger last night!'
'I can’t stop looking at Ant’s hair! It’s distracting me from the trial!'
It comes after I'm a Celebrity South Africa fans were left seriously distracted by Dec's appearance as he's accused of 'ripping off' co-host Ant.
The first instalment of the ITV spin-off, which is filmed in the Kruger National Park in South Africa, returned to our screens for its second series earlier this month.
This year fans will see fan favourites Adam Thomas, Ashley Roberts, Scarlett Moffatt, David Haye, Beverley Callard, Seann Walsh, Sinitta, Sir Mo Farah, Gemma Collins, Craig Charles, Jimmy Bullard and Harry Redknapp make an epic return.
And at the end one of those famous faces will be crowned legend of the jungle once again.
At the start of the first episode, many fans took to X, formerly known as Twitter, to point out the same thing - the colour of Dec's hair.
'Ant and Dec have obviously shared a bottle of hair dye. #ImACeleb.'
Some took to X, formerly known as Twitter, to share their thoughts on Ant's hair
I'm a Celebrity South Africa fans were left seriously distracted by Declan Donnelly's appearance on Monday's episode as he's accused of 'ripping off' co-host Ant McPartlin - but can YOU spot why?
The Geordie duo filming the first series of the much-loved spin-off back in 2023
'I’ve said it before, and I’ll say it again... I’m sure Ant and Dec share a box hair dye!'
A third brutally added: 'Bad dye job on your hair Dec x.'
The first episode got off to a great start and saw the celebrities get pushed to their limits.
Viewers were left in stitches after Adam Thomas took 10 minutes to complete a puzzle during a daunting bungee jump challenge.
The spin-off, which is filmed in the Kruger National Park in South Africa, sees a group of famous faces who have previously taken part in the original series return to camp in a bid to be crowned legend of the jungle once again.
The launch episode saw Emmerdale actor Adam have an unfortunate start to the competition as he failed to complete a puzzle in time.
Team captain Adam took on the first challenge, Tipped over the edge, with Beverley Callard as the pair had to try and collect puzzle pieces from the cliff's ledge, while strapped back to back.
But it was not easy because as they got closer to the edge, the platform they were standing on dramatically tilts, throwing them off balance.
However while the tilting platform proved a piece of cake for the pair - it was in fact the puzzle that made Adam come unstuck.
After taking just eight minutes to collect the puzzles pieces and only falling off the platform once, the duo lost the challenge to Ashley Roberts and Mo Farah after Adam took a whopping 10 minutes to complete the puzzle.
The hilarious scenes left viewers cackling, as they wrote: 'Me telling my grandkids about the time I watched Adam Thomas completing a star puzzle on #ImACeleb,';
'10 minutes to do the puzzle, we love you Adam,';
'It took Adam 10 minutes to do the puzzle,';
'Adam needs a 1 piece puzzle next time,';
'Adam Thomas not being able to do the puzzle threw me ngl,';
'10 minutes to do that puzzle, Adam! Get your backside in the scrubs,';
'Cackling at Adam and Bev doing so well at that only to get seen off by a child’s puzzle.'
After the tilting platform puzzle, Scarlett Moffatt and David Haye made their arrival before taking part in Unlucky Lodges - which saw them search high and low for keys in a lodge.
As Scarlett ran off from her start point, she missed getting soaked by some green slime before looking inside a fridge and getting soaked again by brown liquid.
'What are you throwing at me man?! I’ve just washed my hair!'
In later scenes, Seann Walsh and Sinitta joined the pack and tried their best to grab stars 140ft above the ground in Level Up.
Clearly petrified of heights, Seann quietly said to himself: ‘Oh God.’
Sinitta crashed to the floor as she landed on one of the steps as Dec gasped: ‘Sinitta is down!’
But Seann started to have a wobble and said: ‘I don’t know how I am going to do this.’
‘Get up, up you get. You’re good,’ one of the campmates said from the ground.
I'm A Celebrity... South Africa continues Wednesday at 9pm on ITV1 and ITVX