"Even tackling this horrible disease for over 8 years, people couldn't believe how positive and strong she was," Hurrell's husband David wrote on Instagram.
The content creator's family shared the news in a post on her Instagram account on Saturday, Aug. 30, writing that Hurrell had "passed away last Friday after an 8 year battle with cancer."
The internet personality, who lived in London, was known by her more than 94,000 Instagram followers for her lifestyle and interior design content, regularly sharing her home transformations, family vacations and favorite recipes.
"Her positive energy was infectious and her family and friends loved her dearly and being around her," Hurrell's family wrote on Instagram, remembering the late influencer. "Even tackling this horrible disease for over 8 years, people couldn't believe how positive and strong she was. Most people didn't even know Jess was carrying this around with her, as she always skipped, smiled and powered through life."
The post continued: "We are heart broken and she will be remembered forever. Rest in peace my darling xxx."
Hurrell is survived by a young son and daughter, as well as her husband David, whom she married in 2011. The pair first met at school and dated for 11 years before tying the knot.
According to her Instagram, earlier in her life, the content creator worked at a national newspaper -- but she left the job after welcoming her daughter to start the popular interior design blog Gold Is A Neutral.
On Instagram, David shared a touching tribute to his late wife on Instagram the day the family shared the news of her death, marking what would have been their 14th wedding anniversary.
"Happy anniversary darling. Can't believe we didn't make it to 14 but I've had the most incredible 25 years and am blessed to have met you. Sleep tight xxx," he wrote.
In the comments of Hurrell's Instagram account, fans of the content creator shared their condolences after learning the tragic news.
"Jess you were so loved in this community and will be so missed. Heartbroken by this news. Sending your beautiful family all my love. 💔" wrote a peer influencer.
"I am so shocked and sad to read this 💔 Sending you all so much love. This is heartbreaking and I'm so sorry xx," shared another.
A third penned: "I still can't comprehend a world without you in it. You're everywhere and always will be. Life and soul of every room you walked into and also my life, Thank you for bouncing into my world and making it a brighter place to be. I adore you. Love you forever 💔💔💔"