His newest business venture was tagged in his social media upload.
On Friday, June 6, the 31-year-old musician posted several new photos on social media, tagging his clothing brand SKYLRK.
"@skylrk 🫶🏼," was the simple caption to his four-photo Instagram carousel.
In the images, Bieber wore a monochromatic color scheme, rocking different shades of blue.
The first image showed just a peek of his casual look as he stretched out on a sofa watching sports with a friend.
His next few slides showed the full look in three mirror selfies in front of clothing racks. Bieber's oversized hoodie featured two pockets on the front, with a single silver zipper running from the top to the bottom.
He paired it with brighter blue leggings and added white socks to complete his cozy vibe.
It's unclear if all items are from SKYLRK as the brand's Instagram page has no posts of its own and the website requires a password to access.
The "Baby" singer began promoting SKYLRK shortly after he publicly cut ties with Drew House -- a clothing line he launched in January 2019 with his former stylist Ryan Good -- in early April 2025.
The line was a nod to the singer's middle name and featured an array of T-shirts, sweatshirts and shorts, along with a collection of beige corduroy pieces emblazoned with the Drew logo and a smiley face.
In an Instagram Stories post from April 10, the "Sorry" singer posted a screenshot of Drew House's official Instagram page with a message urging his fans to no longer support the brand.
"I Justin Bieber am no longer involved in this brand. Drew House doesn't represent me or my family or life," he wrote. "If your [sic] rocking with me the human Justin Bieber don't waste ur money on Drew House."
When he first began promoting SKYLRK, fans compared items in his April 3 Instagram post, such as product images of colorful sunglasses and a blue phone case to a phone case sold by Rhode, the beauty brand created by Justin's wife Hailey Bieber.
Rhode's "The Lip Case" features a slot on the back perfectly sized to hold a tube of her beauty brand's lip balm.
Less than two weeks later, the 28-year-old model revealed she was involved in the design process for SKYLRK, Page Six reported, citing a since-expired Instagram Story.
"Working on creating my favorite jacket of all time," she wrote over a mirror selfie, also tagging the brand in her post.
In the photo, Hailey modeled a black leather jacket with front pockets and a zipper. She paired the jacket with dark wash jeans and wore her light brown hair straight.
She later shared a similar picture as part of an April Instagram carousel, captioned, "the many moods and scenarios of this last week."