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The return of the Princess of Wales' favourite fashion brands is proving that the 'Kate effect' is stronger than ever - and there's never been a better time to invest in her signature style.
Following news that Susie Cave is launching a new label after the closure of The Vampire's Wife - a brand the Princess famously championed - royal style watchers are seeing a fresh wave of interest in labels she has worn and loved over the years.
From polished tailoring to effortless spring staples, many of Kate's go-to brands are not only back in the spotlight, but offering pieces you can shop right now.
Reiss continues to deliver sleek blazers that echo her refined daywear, while is a Karen Millen is a go-to for elevated everyday pieces with a wearable feel.
When it comes to warm-weather accessories, few pieces are as enduring as Kate's Castaner espadrille wedges - a seasonal staple that returns year after year.
The result? A wardrobe built on timeless, rewearable pieces that continue to come back into fashion - making it easier than ever to channel Kate's polished style with items that feel both current and classic.
Karen Millen
Karen Millen's iconic Forever pleated midi dress, famously worn in yellow by Kate during a 2022 visit to the Royal Surrey County Hospital, has returned in an array of spring-ready hues.
Crafted from structured crepe, the frock features a flattering V-neckline, short sleeves and an elegant pleated skirt that falls to the shin - a timeless silhouette for both office and evening.
Brora
Kate's Brora gingham blouse, notably worn while baking cookies with her children, is a perfect example of a reissued hero piece that returns every spring due to demand.
Crafted from lightweight, breathable seersucker, the blouse features a charming Chelsea collar and short puff sleeves - all in a peony pink hue that's ideal for warmer days.
Castaner
Debuted by Kate in May 2019, the Castaner Carina wedge espadrilles have become a go-to for countless royal engagements.
The flattering design is a warm-weather essential that sells out every summer - and it has just returned to stock at John Lewis.
Ghost
Kate has long been a fan of Ghost's signature floral dresses. In 2020, she notably wore a blue version for the nationwide Clap for Carers initiative, which sold out in just 30 minutes - a testament to the power of the 'Kate effect'.
Last autumn, the brand underwent a fresh transformation. With a more contemporary and relevant look, Ghost now showcases a modern visual identity throughout its new spring/summer collection.
Aspinal of London
Aspinal of London has secured a special place as one of Kate's favourite accessory brands.
Her most-loved design, the Midi Mayfair, exemplifies the British label's exceptional craftsmanship and timeless vintage elegance.
For spring, the collection introduces an updated pastel blue iteration, complete with the signature shield lock, a removable chain shoulder strap and a bamboo top handle - bringing a fresh feel to a house classic.
Reiss
Kate's affinity for Reiss dates back to her engagement days, when she wore the Nanette dress in her official portrait with Prince William.
In recent years, she has gravitated towards the brand’s impeccably tailored blazers - and the new Maxwell design would seamlessly slot into her rotation.
Veja
Kate is a dedicated fan of Veja’s gold Esplar trainers, wearing them at least ten times in public - from the Big Coronation Lunch to a family video marking the end of her chemotherapy treatment.
The style is a brand staple, delivering a clean, versatile aesthetic that pairs with everything from smart tailoring to casual weekend looks.
Topshop
Topshop has returned to the high street, launching across the John Lewis website and in 32 stores nationwide, marking its biggest bricks-and-mortar presence since its collapse in 2021.
As the Duchess of Cambridge, Kate wore several pieces from the label, including a polka dot dress during her pregnancy with Prince George. The brand has since seen a quiet resurgence, with Meghan, Duchess of Sussex and Princess Beatrice among those showing support.
With its relaunch at one of Britain’s best-loved department stores, its comeback now feels firmly re-established.
Finlay
Finlay sunglasses first appeared on the Princess of Wales in 2022, when she chose the Henrietta tortoiseshell design during a royal tour of the Caribbean with Prince William.
Since then, Kate has re-worn different styles, helping cement the brand’s ‘royal favourite’ status. She was also once spotted shopping in the brand’s Notting Hill store.
Handmade from luxury Mazzucchelli acetate, her preferred cat-eye silhouette has become an evergreen design for the label - and it’s certain to elevate any spring look.