Kylie Jenner took to Instagram over the weekend to share behind-the-scenes content from the launch of her Kylie Cosmetics pop-up.
The 28-year-old makeup mogul engaged her 392 million followers with a video showing her transformation from dark to cotton candy-pink hair.
Kylie lip synced to her new song with Terror Jr, Fourth Strike, while a makeup artist and hairstylist worked on her look.
The revamped style is a nod to her 'King Kylie' era, which the entrepreneur has harkened as she celebrates 10 years of her cosmetics business.
She used a pink heart and royal crown emoji as the caption for the post, which so far has over 833,000 likes.
Her bubblegum-hued hair was arranged in a side part, swoop bang, and barrel curls.
Kylie Jenner took to Instagram over the weekend to share behind-the-scenes content from the launch of her Kylie Cosmetics pop-up.
The 28-year-old makeup mogul engaged her 392 million followers with a video showing her transformation from dark to cotton candy-pink hair.
On Saturday the mother-of-two promoted her latest makeup collection while posing in a black tube top with 'king' emblazoned across the front in capital white letters.
She captioned the carousel post, 'the king kylie collection drops in 40 MINS! on kyliecosmetics.com.'
The former Keeping Up With the Kardashians star gave the camera an edgy pout while holding a box of the product.
Across several brightly lit snapshots, she flirtily played with her rich raven locks, which were accented with dark turquoise streaks.
She flaunted a vampy, glossy, black manicure and sported a bandeau made of lip liner in one picture.
Another showed the superstar seductively eating a big slice of cake in honor of her company's 10th birthday.
Kylie began teasing her latest Kylie Cosmetics collection last week when she shared a video in which she wore a tiny black bra, matching micro-shorts and sheer black tights.
She was handcuffed and escorted by police officers while walking through a jail facility in slow motion.
Her post was captioned, 'TOMORROW ... ON SNAPCHAT @ KING KYLIE.'
On Saturday the mother-of-two promoted her latest makeup collection while posing in a black tube top with 'king' emblazoned across the front in capital white letters. She captioned the carousel post, 'the king kylie collection drops in 40 MINS! on kyliecosmetics.com'
She flaunted a vampy, glossy, black manicure and sported a bandeau made of lip liner in one picture
Another image showed the superstar seductively eating a big slice of cake in honor of her company's 10th birthday
Across several brightly lit snapshots, she displayed rich raven locks accented with dark turquoise streaks
Family and friends of the billionaire beauty stepped out in style on Friday night in support of her pop-up.
Diddy's 18-year-old twin daughters Jessie and D'lila arrived in matching pink tracksuits to mark the special occasion.
Mom Kris Jenner, and sisters Kim Kardashian and Khloe Kardashian were also there to celebrate.
Other A-list stars at the exclusive gathering included Hailey Bieber, model Gabbriette, and her fiancé Matty Healy of the band The 1975.
Kylie launched her Kylie Lip Kits in November 2015 and the company later expanded to include a range of other beauty products.
It now anchors her empire, which includes fashion range Khy and vodka beverage Sprinter.