Love Island have insisted Jack Keating has only returned for All Stars because of his famous father.
Jack, 26, is one of the former islanders returning to the reality villa in South Africa for a second chance at finding 'love'.
The dad-of-one is the son of Boyzone star and TV presenter Ronan Keating.
Jack first appeared on the eight series of Love Island in 2022 and lasted just five days before he was dumped from the show.
And, as the Irish hunk returned during Thursday night's launch episode, fans immediately claimed nepotism is at play over his appearance.
Taking to social media, one said: 'Come and see nepotism, Jack didn't contribute a single thing last time round';
'Who even is Jack, he was on air for 2 seconds bye'; 'We all know the real reason Jack gets women. And it's not his Irish charm. Life really is a rollercoaster';
'Nepotism is crazy. Jack Keating wasn't even the most interesting casa reject, yet he landed a spot on all stars';
'Did Jack's dad bribe a producer to get him back on 'cause... what?'
Speaking on his decision to return to the show, Jack said: 'I feel like I have to come back and redeem myself, my experience before was short and sweet, I was in there for four days and I didn't couple up with anyone, so it didn't really go to plan.
'The revenge tour is here! I've been single for a year now and I'm looking for love.'
Elsewhere, fans were left hot under the collar as host Maya Jama turned heads as she showed off her sensational figure in a white beach dress.
The 31-year-old's dress featured a plunging neckline and plunging side hem as she flashed side boob while strutting into the villa.
Her entrance look was completed with chunky gold jewellery and her dark locks were styled in voluminous waves.
As the Irish hunk returned during Thursday night's launch episode, fans immediately claimed nepotism is at play over his appearance.
Maya Jama set pulses racing in a plunging white dress as she made a killer entrance during the Love Island All Stars launch.
It comes after she revealed earlier today that she has 'no plans' to leave Love Island despite hopes of launching an acting career in The Gentleman.
The show host admitted that an acting career has always 'been in the back of her mind' after she suffered from a failed attempt when she auditioned for Skins as a teenager.
And as the third season of Love Island All Stars launches, Maya revealed that she used to say 'you can get what you need out of a show in two years, and then you move on' in an interview with Variety.
With the continued success of Love Island though, she has confessed that she has no plans to leave.
She told the publication: 'But with a show like Love Island, it just feels like it keeps growing and I'd be silly to leave now.'
'It's not my whole life and it's fun, so I think as long as I enjoy it, I'll keep it up.'