Margot Robbie has been making headlines in recent weeks as she flaunts her figure in racy gowns on the red carpet while promoting her latest romance film.
Fans of the Aussie actress have been left in awe over her post-pregnancy physique after the star welcomed a son with husband Tom Ackerley in October 2024.
Now, a troubling trend has apparently emerged among women online as they fixate on her body and attempt to lose weight in an unhealthy manner.
The trend, which is taking place without Margot's knowledge, allegedly sees women posting videos of their 'food' after watching the actress, 35, walk the red carpet, only for the clip to reveal they are eating ice or air.
One influencer, who goes by Love Lucy Claire, has taken to Instagram to call out the trend with a frank message about the dangers that restrictive eating poses to the body.
She suggested fans of the star are going to desperate measures to become thin after watching Margot attend red carpets in revealing gowns as she promotes her latest romance flick, A Big Bold Beautiful Journey, with co-star Colin Farrell.
The South African content creator posted a video of herself partaking in the alleged trend last Wednesday, but with a twist.
Rather than pretending to restrict her diet to ice or air, Lucy showed herself dishing up a hearty plate of rice and beef stew while '8 months post-partum'.
'There is this trend going around where girls show themselves eating things like ice or air for breakfast after seeing Margot Robbie walking the red carpet,' she claimed.
'It’s kind of a joke but also not really. I just want to set the record straight: you don’t get into "good shape" through starvation.
'In fact not eating well (as in not eating protein, carbs and fat) can often lead to a binge/restrict cycle which increases inflammation in the body and lethargy which affects physical activity levels and the body’s ability to build and repair itself.
'Restriction is such a vicious cycle because the more starved you are the more threatened your body feels and the sadder and harder life becomes which in turn leads to greater restriction.
'It’s so difficult to gain mastery over tasks and feel a sense of accomplishment when your body is underfed.'
'Things lose their enjoyment and anxiety and depression increases.'
Lucy went on to say those who severely restrict their eating will 'dread life's happiest moments' and begin to 'isolate' themselves 'because food is inevitably a part of every celebration'.
'You also generally tend to hate your body more due to cognitive distortions and increased criticism,' she said.
'Despite all of the hardship of restriction, coming back to food is not easy at all because it means you no longer have anywhere to hide.'
'You have to face your emotions and other traumas which is really difficult but also so liberating.'
Lucy finished her post by saying 'recovery is a painful process' but encouraged her followers to 'try inviting nourishment and vitality back into your life'.
If you, or someone you know needs support relating to eating disorders, please call The Butterfly Foundation on 1800 33 4673. In an emergency, call 000.