Best video doing the rounds in Scottish football this week was undoubtedly that of the moment Leon McCann's young son Brooks discovered he could hear for the first time in the wake of cochlear implant surgery.
You can watch it on the X page of the family's B Heard charity, set up by the Falkirk full-back and partner Morgan to help raise funds to provide financial grants for other parents to afford sign language, speech and language therapy, auditory verbal therapy and other communication aids.
It's just super. Seeing the wee barra's reactions as he hears mum and dad's voices for the first time, trying to figure out what exactly is going on. Getting the full effect of doing something as simple, as natural, for any infant as banging a big stick against any old random toy and making an almighty racket before sticking it in your mouth.
And then, in the car back home, bouncing on mum's knee in the back seat and enjoying a singalong to the music bumping out of the stereo.
Just as affecting, of course, is watching the reaction of the parents through all these joyful scenes. Thinking of the worry and the struggles and the sleepless nights they've endured as a result of a condition that doesn't gain anywhere near the same amount of traction as other disabilities.
The footage doesn't just show eyes glistening with tears. Watch it and you'll discover it creates them. Unless you really have a heart of stone.
McCann mentioned young Brooks' having his implants switched on on BBC Scotland on Friday night in a brief interview following Falkirk's Scottish Cup quarter-final win over Dundee United. He described the victory, in which he produced a great cross for Finn Yeats to score the Bairns' second, as the final act in 'the best week of his life'.
What's great about McCann, though, is that he and his family have made a point of taking the negatives experienced during the journey since Brooks' birth last year and making a really big positive out of them.
Falkirk have run a number of events to promote and raise funds for the charity established in Brooks' name. Families are already receiving help. The operation looks to be growing steadily.
McCann has spoken at length about his son's problems. In one conducted last year, he detailed the brutal nature of the assessment that delivered the news Brooks was profoundly deaf and the confusing nature of being sent into the street as first-time parents with little more than a leaflet containing some numbers to call for help.
It planted the seed of this idea to offer support for others. McCann has also been honest enough to admit that he'd only really focused on football and making money until life threw up these new and overwhelming challenges.
Not now, though. As he has discussed himself, there is a tendency out there to regard footballers to have a life of nothing other than 'sunshine and rainbows', as he put it.
There is also a tendency to stereotype footballers. To write them off as selfish and out-of-touch and apart, somehow, from wider society.
Yet, here's a bloke in McCann, still just 25 years of age, showing such maturity and empathy and goodness. Using his own family's experiences to assist others. Showing that football - and footballers - do so many things behind the scenes that don't always get a mention.
Good on him. In a season choc-full of good stories, this is surely one of the best.