Megan Thee Stallion is joining NBC Milan Cortina Creator Collective and YouTube to go behind the scenes at the Winter Olympics in Italy. Darren Yamashita / Imagn Images
So much of what's associated with Grammy Award-winning rap star Megan Thee Stallion is about being "hot." One of her nicknames is "Hot Girl Meg." Her fans are called the "Hotties." She's from Houston, where temperature-wise, it's hot the majority of the year.
The Hot Girl is now preparing to be cold.
Megan is joining NBC Milan Cortina Creator Collective and YouTube to go behind the scenes at the Winter Olympics in Italy. She's a fan of Milan -- usually during warmer months -- and told The Athletic she is looking forward to taking fans behind-the-scenes during Olympic coverage.
"I just feel like music and culture go hand-in-hand with sports," she said. "Just being able to continue to merge those two audiences together, I hope that I'm able to continue to do that."
Megan will have access to Olympic athletes at various venues, and her content will be available on her YouTube channel. It's the latest and most extensive connection with the Olympics. She filmed a commercial prior to the 2024 Summer Olympics in Paris.
Megan is looking forward to seeing competition like figure skating and hockey up close. She said her interest in hockey was piqued by watching the HBO series "Heated Rivalry." She admires the grace and athleticism of the athletes on the ice in both sports.
Megan has more than 7.3 million followers on YouTube and more 630 million views over the last year. Three of her songs have reached No. 1 on the Billboard Hot 100. To add, her content on social media -- including her workouts, cooking, fashion and time spent with her boyfriend, NBA guard Klay Thompson -- are also a big part of her brand, drawing views from her 32.6 million followers on Instagram.
Megan working YouTube at the Olympics blends the worlds of music and sports while offering an alternative way for fans to engage with the winter sports. It's not the first time the Olympics and hip-hop are merging to provide coverage. Snoop Dogg, who has been active with previous Olympics coverage, is in Milan creating content as an NBC correspondent, honorary coach and ambassador.
Megan's participation adds to the crossover between sports and popular culture. The partnership, according to Angela Courtin, YouTube's vice president of entertainment and sports marketing, "exemplifies the unique role artists and creators play in taking today's most exciting cultural moments -- and driving global conversation around them."
"Megan will exclusively bring her millions of global YouTube fans behind the scenes of the winter games," Courtin said in a statement. "With sports content up 45 percent in the living room since last year, we're proving that when you combine a storied event like the Olympics with the authentic reach of a global artist, you create something that isn't just content -- it's a shared experience that is truly unmissable."
Even with her having such a large following, Megan believes there will be plenty of athletes who are unfamiliar with her and her music. That's an exciting part of the assignment, she said, as she's looking to convert any non-fans into "Hotties" by the time she leaves Milan while also learning more about the athletes she'll meet.
"I'm really going into the situation like just a complete fan, not Megan Thee Stallion" she said. "I don't know if these people know me at all. Hopefully, when we get over here, we all get to know each other at the same time, and we create fans out of each other."
Megan is also looking forward to introducing her fans to something new, similar to how "Heated Rivalry" has her more interested in hockey, and also to providing new content from the Olympics in an effort to bring "another audience to the Winter Olympics."
"I feel like my Hotties are so cultured, and they have a knowledge of a wide range of things," Megan said. "But for the Hotties that are like me, that are experiencing some of these things for the first time, hopefully we all get to figure out if we have a new favorite sport we like to watch.
"I'm just going to tell them my experience. I'm going to tell them about the people I got to meet; the things that we got to do. And, you know, maybe I'll pick up a new hobby."