Meghan Markle Drops Major As Ever Announcement Ahead of Netflix's With Love, Meghan Season 2 Premiere

Meghan Markle Drops Major As Ever Announcement Ahead of Netflix's With Love, Meghan Season 2 Premiere
Source: PEOPLE.com

The Duchess of Sussex's As ever brand announced on Aug. 25 that new products will be available for purchase the following day at 9 a.m. PT/12 p.m. ET, coordinating with the season 2 premiere of With Love, Meghan on Netflix.

"At As ever, we keep growing and growing. Your favorites (and more) are back tomorrow as we also celebrate the launch of Season 2 of With Love, Meghan on @netflix," a new Instagram post said. "August 26th, mark your calendars."

The news was accompanied by a photo of Meghan, 43, sporting a button-down white shirt and jeans as she watered plants in a garden.

A newsletter for As ever sent on Aug. 25 with the subject line "A case of the Mondays?" revealed that the next day's product drop would include a "delectable new fruit spread."

"And just to add to the music to your ears, we are excited to share so many more new offerings as we transition to fall," Meghan said in the newsletter.

This will be the third product drop for As ever, following previous launches in April and June. Both times, the assortment of fruit preserves, honey, teas, flower sprinkles and more sold out.

Separately, As ever also debuted wine, which is still available on their website.

In an episode of her Confessions of a Female Founder podcast, Meghan explained she chose to put the brand on "pause" before the first restock to ensure everything was "stable."

Speaking with guest Tina Knowles about her daughter Beyoncé's hair care line Cécred, Meghan said she related to the lengthy process Knowles described of crafting a homemade hair product at a larger scale.

"It takes a long time with products. You have to test them, and then you gotta, a lot of times, go all the way and start all over again," Knowles said, to which Meghan replied, "I know, trust me."

Meghan added, "When you're talking about consumables, even jam, it has the same restriction -- not the same, but very similar restrictions and nuance -- as when you're looking at FDA," recalling the "constant" testing her products underwent.

"You can say, 'Oh, I made this in my house' ... I'm going,'I just picked these strawberries, and it's so great! Look,I just put a little bit of sugar and some Meyer lemon,'" Meghan said,referring to her jam,"and you try to scale that up and you're wanting to manage expectations,but you want to share the thing you've worked so hard on."

While speaking to PEOPLE in March for an exclusive interview, Meghan said starting her own business came with "tons of twists and turns -- even with the name.

"I was figuring it out in real time," she said. "I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that. It's a learning curve."