The hosts of MS NOW's Morning Joe celebrated the firing of former Homeland Security Secretary Kristi Noem Friday with a series of clips showing her on horseback.
Anchors Joe Scarborough and Mika Brzezinski embarked on the giddy victory lap just before 6:30am.
The clips are from a costly, $220million ad campaign that reportedly got Noem fired.
'It looked like a political ad campaign for her. Yeah, she said the president approved it. That is not the case. The White House has denied it,' Scarborough said, before turning to Noem's testimony last Tuesday on Capitol hill.
The host explained how Senator John Kennedy publicly accused Noem of lying about the campaign being greenlit by the president.
Scarborough said: '[Kennedy] told reporters that he actually heard from President Trump that night. He got a call from the president that night, and Trump was furious, saying, "no, I had nothing to do with this, she lied." Now, she was already on thin ice.'
As Brzezinski remarked the campaign ad's cost, her husband spoke over her: '200million? Oh, come on. It was a campaign ad! It was crazy.'
A series of clips followed, as did some colorful live commentary. Brzezinski billed the clips as 'the ads with [Noem] on horses with her cowboy and full hair and make-up.'
The host were comments on a costly, $220million ad campaign that reportedly got Noem fired as it played. The ads were filmed in Noem's native South Dakota
'Like movie shoots!' she joked - to which Scarborough riffed, 'Yeah, exactly. I thought I was seeing, like, a scene out of North by Northwest.'
'There we go, there we go,' he added as footage of Noem on horseback in her native South Dakota flooded the screen.
'Pan off into the sky,' Brzezinski scoffed of the advertisement's production values. 'There she is, representing America at its best.'
'It's great cinematography, I wonder how much that cost - oh wait, it cost $220 million!' Scarborough noted sarcastically.
He proceeded to break out into full-on laughter, with his costar enjoying herself as well.
'And she blamed Donald Trump!' Scarborough said incredulously, as the ad showed an image of Trump's raising his fist after being nearly assassinated and footage of a rocket being launched into outer space.
'Oh Look! We got rockets, assassination attempts...' a still-snickering Scarborough said.
'This is her way of saying, "Don't come,"' Brzezinski joked. 'I feel bad for the horse.'
Noem donned a Western-theme outfit while gallivanting on a horse around Mount Rushmore
The married co-hosts then passed the baton to costar Jonathan Lemire, who continued to relish in the ad's strangeness.
Noem urged undocumented immigrants to self-deport in the ads, all while decked out in full cowgirl regalia.
The ads - filmed right in front of Mount Rushmore - were defended by Noem Tuesday as being an important part of the president's immigration agenda.
'Sir, the president tasked me with getting the message out to the country, and to other countries where we were seeing the invasion come from. with putting commercials out that told them that if they were in this country illegally, that they needed to leave, or we would detain them and remove them, and they'd not get the chance to come back to America the right way,' she told Senator Kennedy while facing calls for resignation on Tuesday.
She ultimately testified that Trump was aware of the campaign and its cost.
Trump told both NBC News and Reuters that was not true.
'I wasn't thrilled with it,' he said of the commercials on Thursday following Noem's firing. 'I spent less money than that to become president. I didn't know about it.'
The ads were filmed last year.