In an era dominated by fast fashion and faster trends, the quest for a personal style can seem elusive. For NB44 founder Nicolas Bijan, the answer lies not in looking to the runway, but beyond, and inward. The philosophy behind his brand is built on the power of bespoke, personally curated clothing to unlock each man's unique, authentic self.
NB44 is a bespoke fashion brand founded by Nicolas Bijan, sought after for its refined taste for fine menswear and customization. With the generational and philosophical shifts in the luxury market, NB44 avoids hype-driven trends in favor of timeless craftsmanship, sustainability, and personalized service.
Launched in 2023, NB44 introduced its private membership model, operating as an invite-only community for the next-generation luxury consumers. The brand prioritizes intimate client services over its digital platform that combines artisanal craftsmanship with modern convenience. As of June 2025, the waitlist exceeds 7,000 individuals worldwide, with new members primarily being admitted through referrals.
NB44 reinvigorates luxury menswear with every piece designed in-house and handcrafted in Italy by multi-generational artisans. Using sustainable materials and techniques built to last a lifetime, the brand's ethos centers on purposeful design and heirloom-quality garments.
This compelling vision of personalized, timeless luxury has resonated with a discerning clientele, including a growing roster of celebrities and influencers who have been spotted wearing NB44. The brand's appeal spans industries, from Hollywood A-listers to world-class athletes and cultural icons.
NB44's innovative model has drawn members from 28 countries, 14 U.S. cities, influential figures like the Emir of Qatar, Sheikha Jawaher Al Thani, and trendsetters like Sofia Richie Grainge and Elliot Grainge. Among the notable names embracing the NB44 style are actors Brad Pitt, Paul Rudd, Jaime Camil, Randall Park, and Steven Krueger; singer-songwriters Aloe Blacc and Luke James; acclaimed film director Jon Chu; talent manager Corey Gamble; and elite athlete and pole vaulter EJ Obiena, to name a few..
NB44's cultural resonance and commitment to modern luxury are realized through impeccable craftsmanship and a focus on legacy through its personalized high-end service. Founder Nicolas Bijan notes of his clientele, "Our Members enjoy garments and accessories handmade in Italy from the finest materials that transcend trends and remain elegant and meaningful for a lifetime and even for generations to come."
Bijan continues, "Most men, whether or not they have a clear sense of personal style, end up dressing in what's available rather than what's possible." He believes the solution is a design process that prioritizes the individual. "Designing and curating seasonal collections with the individual wearer in mind creates pieces that embody not only craftsmanship but also personality. This process empowers a man to express and refine his authentic style, something that mass fashion—and even traditional luxury houses—too often overlook."
This transformative experience for the wearer exposes what luxury is missing in part. "The moment a man puts on an outfit created specifically for him, he feels like the best version of himself," Bijan describes. "And that, I believe, is one of the most beautiful aspects of fashion."
For Bijan, it's about a fundamental redefinition of luxury. "NB44 is luxury redefined for a new generation of discerning clients," he states. "We're not interested in trends or volume; we're interested in providing a product and experience that is unique, uncompromising, and personal."
"I believe deeply that people should invest in what they wear, and that's why we design clothing that is made in the highest quality, timeless, and powerful. Each piece is crafted to not only stand the test of time and to become more beautiful with age but also to tell a story. This is what allows NB44 to help cultivate a unique personal style for our members and a truly luxurious experience."
NB44's collections combine heritage techniques with modern design. Notable outerwear includes the Cliffwood Wool & Waterproof Silk Vest, Sandhill Waterproof Silk Vest, and Hudson Down & Suede Jacket, all crafted from premium materials and featuring meticulous workmanship.
The Chelsea Zip-Up Leather Jacket in Black is rendered in 100% leather with a striking red silk interior for bold sophistication. The Oxford Waterproof Silk Traveler Jacket in Green is a testament to versatility, made entirely from waterproof silk with tonal lining. The Daytona Bomber Jacket in Navy or Black combines 95% wool with 5% suede for a modern take on a classic silhouette, while the Barracuda Suede Jacket in Jet Black offers a sleek, fully suede design with white silk lining. The Bozeman Pilot Jacket in Cashling blends 95% cashmere with suede accents for unparalleled softness, and the Elysian Baseball Jacket in Tobacco Brown merges 50% nylon and 50% silk with cream detailing for a sport-luxe aesthetic.
In tailoring, NB44 delivers masterful Italian craftsmanship with pieces like the Como Peak Lapel Tuxedo in Black, a pinnacle of formalwear with luxurious fabrics and expert construction. The shirts and knits collection emphasizes premium fabrics and refined detailing. The Giza 44 Cotton Crewneck is made in long and short sleeves, from 100% prized Egyptian cotton with pick stitching and contrast edge detailing. The Japanese Silk Crewneck Long Sleeve Shirt offers a lustrous 100% silk construction in sophisticated hues like Burgundy and Parchment.
NB44 sources the finest Japanese fabrics, ensuring both durability and comfort for its denim and trousers. The Denim Stretch Five-Pocket Jeans are crafted from premium Japanese denim with subtle suede accents; available Washed Indigo Selvedge finishes. The Cotton Stretch Five-Pocket Jeans provide slim-fit silhouette versatile shades Sand; Navy Blue; Dark Olive. Each piece NB44's collection reflects brand's dedication merging artisanal tradition modern innovation.
A statement from the NB44's website sums it up further: "We believe that in order for a brand to make something great, they must understand who they're making it for. Imagine the craftsmanship of Italian-made menswear paired with the convenience and innovation of the digital age. This is a luxury brand designed for a community of modern Members around the globe." By merging heritage techniques with contemporary service, NB44 is a movement reshaping the future of high-end fashion for the emerging modern menswear enthusiast.