When you wake up to see a fresh bed of snow outside, you might reach straight for your phone or camera to capture the moment.
Whether you're in the snowy Alps skiing or at home anticipating a white Christmas, nothing beats the magic of a fresh blanket of white covering everything you can see.
But how do you get the best photos of the snow?
A photographer has revealed his hints and tricks to get the best pictures of a crisp, white landscape.
They're super easy - and you can even use your phone.
The first tip? Chase the golden and blue hours.
Will Lambert reveals: 'There's something magical about shooting snow during the blue and golden hours - just before sunrise or after sunset, with snow acting like a giant reflector.
'On your phone, tap and hold to lock focus and exposure, then slide your finger up slightly to brighten the image for that warm, glowing tone.'
A photographer has revealed his hints and tricks to get the best pictures of a crisp, white landscape.
Another key feature is to keep snow looking white, not grey.
Will advises: 'Snow often tricks smartphone cameras into underexposing, turning bright snow into dull grey.
'Simply tap on the brightest part of your screen and increase exposure slightly (+1 or +2 on iPhone or Android).
'For even better results, shoot in HDR mode to keep details in both the snow and the sky.'
It is also paramount you protect your phone from the cold.
According to Will, cold weather drains batteries fast - and condensation can fog your lens.
He suggests: 'Keep your phone in an inner pocket to stay warm, and let it adjust slowly when moving indoors.
'A soft cloth helps keep lenses clear of snow or moisture.'
You can also capture motion and atmosphere Live mode
Plus, to capture the energy of skiing or snowboarding, use your phone's Burst mode to grab a sequence of crisp frames and tap to lock focus on the moving subject
You can also add contrast with foreground details, Will says.
He reveals: 'Snowy scenes can look flat on camera - add interest by including trees, fences, footprints or a person in the frame.
'Your phone's wide-angle lens is perfect for pulling these elements together and giving a sense of scale.'
Cloudy days and overcast skies are your friend, according to Will.
He explains: 'Soft light means even exposure and fewer harsh shadows, letting the whites of the snow appear crisp and clean. It's ideal for portraits too - a natural winter filter!'
You can also capture motion and atmosphere with burst and Live modes.
Plus, he suggests you embrace 'minimalism and symmetry'.
Will says: 'Snowy settings are naturally minimalist. Use your phone's gridlines to compose clean, balanced shots - placing subjects in the centre or along the rule of thirds.
With many heading abroad in search of winter sun or alpine snow, these tips are particularly timely
'On newer iPhones or Androids, try Portrait Mode or 2x/3x zoom to isolate a person or detail for a striking, magazine-style image.'
Plus, to capture the energy of skiing or snowboarding, use your phone's Burst mode to grab a sequence of crisp frames and tap to lock focus on the moving subject.
Will says: 'This helps freeze flying snow and peak action, turning a simple run into a dynamic shot that feels as fast and thrilling as it looked in '
'A snowy world feels like a blank page,' Will explains. 'Landscapes I've photographed countless times suddenly transform under snow, sculpted by light and shadow. There's a stillness to winter that allows you to slow down and really see.'
With many heading abroad in search of winter sun or alpine snow, photo curation app Popsa have shared expert photographer Will Lambert's top tips.