Luxury beauty just got a loophole.
Americans can now use pre-tax health funds to pay for a $6,000 anti-aging laser loved by celebrities including Sabrina Carpenter.
The high-end Lyma Laser Pro device now qualifies for payment through Health Savings Accounts and Flexible Spending Accounts for eligible customers.
Those accounts are typically reserved for essentials like prescriptions, doctor visits and medical procedures - not luxury skincare gadgets sitting on an A-lister's bedside table.
The device, which Carpenter has shown off on Instagram, promises to reduce wrinkles, pigmentation and scarring using infrared light technology.
For those without access to HSA or FSA funds, the company is also offering 0 percent financing, allowing customers to pay $500 a month over two years.
The push comes as Lyma doubles down on the US - now its biggest market, accounting for more than 70 percent of global sales. Lyma will be stocked in Bloomingdales and today the company launched a dedicated US website.
Lyma founder and CEO Lucy Goff said, thanks to celebrity endorsements and cultural differences, the US is now their biggest market; the Laser Pro had the 'most extraordinary waitlist' due to unexpected demand.
Lyma founder Lucy Goff said the US market has 'made Lyma its own' as sales soar
'The US has not just adopted Lyma - it has made it its own,' Goff added. 'We are only at the beginning of what we intend to build in the US.'
Lyma said American consumers view investing in wellness as aspirational, while in the UK it is often seen as frivolous.
'America is better because the consumer is,' Goff said.'It's celebrated to invest in yourself.'
The product even caught the attention of A-listers like Gwyneth Paltrow, Kate Hudson, Miranda Kerr, Rosie Huntington-Whiteley and Kate Beckinsale.
Grammy Award-winner single Sabrina Carpenter posted a picture on Instagram with the Lyma Laser Pro displayed proudly on her bedside table.
Makeup artist Bobbi Brown said it's 'amazing' what plastic surgery can do, but size and shape altering changes are not for everyone.
'It's not necessarily going to look right on you,' Brown said.'I see women who have had cheek implants or other procedures, and something looks wrong.I take care of my skin with devices like the Lyma Laser.'
Even prominent experts in the healthcare space, like 'biohacker' Dave Asprey, gave their stamp of approval for this Lyma product.
'If you're serious about changing how your skin looks and feels,this is the future,'Asprey said.'Experts around the world trust and use this.I use this.'
Lyma's Laser Pro is an FDA-cleared, cordless cold device intended for customers to use at-home. Using infrared technology, the product reduces wrinkles, sagging, pigmentation and scars.
What makes this laser unique, though, is while traditional lasers 'wound' the skin to cause collagen repair, the Lyma Laser doesn't cause any stinging or stress.
It's something that requires religious use, every day for three months to be exact, but claims the results are worth the effort.
The Laser Pro received FDA approval in February 2025 after a whopping 18 months of trying to secure clearance.
Before that, a $2,695 at-home laser, a smaller version of the Pro, was released in 2020.
In 2023, Lyma's Skincare line launched which costs $655 for a starter set of 50ml serum, which users put on first, and 50ml cream. Both come in the brand's distinctive gold packaging, with refills $590.