Morrisons has left chocolate lovers delighted with its new indulgent dessert offering inspired by the viral Dubai pistachio chocolate bar.
The supermarket is selling a pistachio cheesecake with a kunafa base, topped with pistachio-flavoured soft cream cheese and a chocolate layer on top.
Shoppers have been clearing the shelves of the newest food craze - a chocolate block filled with pistachio cream and kataifi pastry, crispy shredded phyllo dough - inspired by a Middle Eastern dessert called knafeh.
The sweet treat has become one of the fastest-selling confectionary products ever at Selfridges and Waitrose even banned customers from buying more than two of Lindt's £10 Dubai Style Chocolate.
Kunafa is a traditional Middle Eastern dessert made from thin shredded pastry dough soaked in a sweet syrup and it has become a viral sensation.
It's inspired by a Middle Eastern dessert called knafeh, was first created by Dubai-based Sarah Hamouda. Hamouda created the bar during her pregnancy as a tribute to one of her favourite childhood deserts.
The chocolate treat has gone so viral on social media UK supermarkets are now selling their own versions.
Fans have now taken to social media to express their excitement, sharing that they might 'pop in at the weekend' to try the dessert - but some slammed the £5 price.
Chocolate-lovers are going wild for a brand new indulgent dessert offering in Morrisons inspired by the viral-Dubai pistachio chocolate bar
One food reviewer who goes by the name John and has more than 25,000 followers on his Instagram @john_snackreviews slammed the dessert as daylight robbery.
In a recent post, the reviewer complimented the nutty taste of the biscuit base but declared that the pistachio-flavoured cream cheese didn't work.
But John's main gripe was the packaging and the price.
The influencer said he felt embarrassed by the pink box which he thought should be green and thought £5 for each mini cheesecake was too expensive and gave it a 7.5/10 rating.
Alongside several pictures of the dessert, he wrote: 'What is that nonsense packaging?
'I walked through the aisles like I was dead chuffed with a tub of women's hand cream. The packaging needs to be green.
'Soft chocolate cheesecake top, pistachio flavoured soft cheese and a pure kunafa base.
'Pistachio flavoured soft cheese for me doesn't work. There is a nice nutty flavour but then the soft cheese pushes through.
The cheesecake can be found in Morrisons's bakery section and has a pure pistachio kunafa base, topped with pistachio-flavoured soft cream cheese and a chocolate layer on top.
And while some pudding lovers flocked to the comments to express their excitement, sharing that they might 'pop in at the weekend', not everyone was impressed with the price.
One food reviewer complained £5 for the mini cheesecakes was too expensive nd he would only buy one again if it were half the price.
'The base is perfect with its cheesecake crumble base effect, but the thickness of the kunafa makes this better than any Dubai chocolate you'll have due to its epic crunch as well as breaking apart so well.
'The chocolate comes through alright too. What would I have done? Pistachio cream/thick paste, purely to avoid the soft cheese taste.
'£5 for a 144g cheesecake from Morrison's Bakery section. My Morrison's didn't have it out on display and it had to be asked for behind the bakery counter. This is to prevent predicted high levels of theft.
'Poor packaging and daylight robbery of £5. Two for £5 and I'm fine with that.... but this is a supermarket so it shouldn't be this expensive.
'Would I buy again? Yes but only if it was £2.50 - £3.'
Morrison's cheesecake dessert comes after shops and supermarkets across the UK launched their own Dubai-inspired chocolate bars with many of them selling out in minutes.
Nestle, Lidl and Lindt having rushed to made their own versions and Selfridges found their shelves cleared after fans flocked to the department store in a desperate bid to score the crunchy treat, where prices range from £5 to £27.
But Dubai chocolate doesn't come cheap, with even affordable options such as those available from Lidl, selling for an eye-watering £3.44 for just 122g of product.
But that hasn't dampened its popularity with a number of sellers had their entire stock sold almost instantly, with a Lindt version having cleared within just 72 minutes on TikTok shop.
Dozens of TikTokers shared clips queuing up outside supermarkets in the early hours of the morning in hopes of getting their hands on the retailer's spin on the viral chocolate when it was released last week.