A skier dressed as Chewbacca was brutally beaten during a mass brawl that erupted during a snowball attack on a French mountain.
Footage of the bizarre attack was shared on social media by tourist Matthew Mooney, who was staying at the Val Thorens ski resort in the French Alps over the weekend.
In the clip, the man dressed as the Star Wars character was seen being punched and kicked by a group of young men after being knocked to the floor.
Several more skiers were seen gathering around in the snow as the man dressed as Chewbacca was piled on by seemingly furious men.
Some attempted to break up the fight, with a number of skiers seen dragging a man in an orange coat away from the costumed man.
But despite efforts to end the brawl, as the Star Wars character struggled to regain his senses, another fight appeared to break out just metres away.
The main assailant was seen turning on another man dressed as Stitch, who was also quickly dragged down into the snow at the popular French ski resort.
According to Mooney's account of the incident, the fight erupted after one of the attackers threw a snowball at the would-be Wookie's face.
In the clip, the man dressed as the Star Wars character was seen being punched and kicked by a group of young men after being knocked to the floor.
Footage of the bizarre attack was shared on social media by tourist Matthew Mooney, who was staying at the Val Thorens ski resort in the French Alps over the weekend.
The Star Wars character allegedly confronted the throwers, who did not appreciate being approached.
They then retaliated by shoving the skier until the brawl spun out of control.
It is not clear what role the man dressed as Stitch played in the incident, but according to Mooney, 'maybe the attacker just doesn't like Disney characters'.
The clip, posted on Saturday, has since gone viral with over 17million views on Instagram.
Viewers have expressed their shock at the behaviour, with some skiers revealing they had never seen this kind of incident erupt at a resort.
One of Mooney's followers wrote: 'I've genuinely never seen a fight on the slopes before and I've been skiing for 40 years!'
Another added: 'Never in all my years of skiing have I seen this. Who kicks someone in the head with a boot?'
A third commented: 'The aggressive man in blue is crazy. Should be banned for lifetime from the slopes. Never saw something like this in my whole skiing time.'
One more chimed in: 'Absolutely disgraceful behaviour! I hope the guy that kicked the chap in the head gets arrested and charged.'
Saturday's fight comes just weeks after snowboarders began a brawl with a skier, also at Val Thorens, following a collision on the piste.
The shocking moment was captured by Renan Vitor, 32, through his Ray-Ban Meta glasses, who saw six men chase and repeatedly strike the skier, who desperately tried to dodge their blows.
The brawl raged for around ten minutes before security from a nearby venue stepped in, followed by the French Gendarmerie.
According to Renan, no arrests were made.