Sydney's 'it girl' Emma Pillemer has helped raise funds for families of the Bondi Beach massacre victims.
The eastern suburbs socialite, 24, hosted a 'Coffee and Cupcakes' fundraiser in North Bondi at the Speedos Café.
Wearing a simple white T-shirt and jeans, Emma, who is the daughter of prominent Australian fund manager Russell Pillemer, could be seen smiling as she hosted the event.
Emma happily chatted with attendees, standing in front of bouquets of flowers and various balloons.
A group of volunteers sold cupcakes, coffee, flowers and pieces from Emma's jewellery line Emma Pills, with all proceeds going to the victims' families.
Emma also wore a sticker in tribute to the youngest victim, a 10-year-old girl called Matilda.
The fundraising efforts come after the Jewish jewellery designer broke her silence after 15 people were killed in the Bondi Beach terror attack on December 14.
Sajid Akram, 50, was shot dead by police after he opened fire on a Jewish Hanukkah celebration on Bondi Beach, killing 15 people and injuring 40 more.
His alleged co-conspirator, his son Naveed, 24, was critically injured during the shootout but has since been charged with 59 offences -- including 15 counts of murder -- after waking from a coma last week.
Australia's most iconic tourist destination was rocked by the mass shooting more than a week ago as the two men allegedly stood on a pedestrian footbridge and opened fire into crowds of locals, holidaymakers and families.
Some had been there to celebrate Hanukkah, the Jewish Festival of Light, which police believe was the intended target of the massacre that has been officially designated a terrorist attack.
Aussie reality TV star and heiress Emma took to Instagram to express her shock and urged anyone who needs help to reach out.
'If anyone needs a safe place, please reach out,' she wrote alongside a love heart emoji the day after the horrific attack.
She also posted an image of a Menorah and said: 'Tonight we pray, everyone pray.'
A group of volunteers sold cupcakes, coffee, flowers and pieces from Emma's jewellery line Emma Pills, with all proceeds going to the victims' families.
Emma also wore a sticker in tribute to the youngest victim, a 10-year-old girl called Matilda.
The fundraising efforts come after the Jewish jewellery designer broke her silence after 15 people were killed in the Bondi Beach terror attack on December 14.
Australia's most iconic tourist destination was rocked by the mass shooting more than a week ago as the two men allegedly stood on a pedestrian footbridge and opened fire into crowds of locals, holidaymakers and families.
'This is what happens when you allow "gas the Jews" to be chanted in Australia. Antisemitism has been normalised and this is the violence that follows,' Emma added.
'Anyone surprised really shouldn't be. It was never a matter of if, but when. Jewish Australians are not safe. We tried to warn you all. You didn't listen.'
Prime Minister Anthony Albanese addressed the public following a meeting of the National Security Committee in the wake of the attack.
'There is no place for this hate, violence and terrorism in our nation,' he said.
'Let me be clear, we will eradicate it. Amidst this vile act of violence and hate will emerge a moment of national unity, where Australians across the board will embrace their fellow Australians of Jewish faith.
'At this dark moment for our nation, our police and security agencies are working to determine anyone associated with this outrage. Our agencies will provide you with factual updates as quickly as possible as they continue to emerge.'