Tammy Hembrow has found herself at the centre of online scrutiny, with the influencer bombarded by cruel comments after unairbrushed footage surfaced online.
The 32-year-old fitness mogul appeared on the cover of Stellar this week, posing in a glamorous high-fashion shoot that showcased her toned figure and signature bombshell aesthetic.
But after behind-the-scenes video and less polished images from the accompanying interview began circulating online, many social media users were quick to point out the stark contrast between the glossy cover and her natural appearance.
Critics flooded the comments section with brutal remarks, with some claiming the mother-of-three looked 'completely different' without the heavy retouching.
'Holy filters,' one person wrote.
'Yeah so her face doesn't match the Photoshopped image you guys put in the magazine,' another commented.
'She filters her photos too much. Yes. She looks nothing like half of them,' one user said.
Others were even harsher, with one writing: 'What's even more scarier is THAT WHAT SHE LOOKS LIKE WITHOUT ALL THE FILTERS.'
'Omg she looks so different..' another added.
'She looks so different,' one commenter simply said, while another remarked: 'Omg I didn't recognise her.'
Some users suggested the publication had done Tammy a disservice by presenting an overly edited cover image in contrast to the interview footage.
'They did her dirty,' one fan wrote, while another commented: 'Cyber bullying people is never ok! I can't believe these comments. We need to do better as a society. She looks great.'
Others came to Tammy's defence, arguing the backlash was unfair and that her natural beauty was still evident.
'They did nothing of this sort this is her natural which is what everyone probably looks like without some sort of filter. Natural beauty,' one supporter wrote.
Critics flooded the comments section with brutal remarks, with some claiming the mother-of-three looked 'completely different' without the heavy retouching.
Others came to Tammy's defence, arguing the backlash was unfair and that her natural beauty was still evident.
'She should lay off the work, it's making her face move funny. She would look 100% better a little more natural. But she looks just lovely and I would heavily recommend she just start posting her normal self,' another offered more gently.
Some fans even praised her more authentic appearance, with one noting: 'My first thought was she had pregnancy face. I know my face looked more puffy when pregnant. I definitely had a fuller face.'
The fresh wave of criticism comes just days after Tammy was labelled a 'catfish' when her heavily edited Stellar cover first dropped online.
Fans had already questioned the dramatic retouching, with some claiming she looked 'unrecognisable' and accusing the magazine of excessive Photoshopping.
'Girllll, who edited you like that it doesn't even look like you,' one person previously wrote.
'Dear Lord. You photoshopped her into a completely different woman,' another added.
Still, Tammy also received an outpouring of support from loyal followers at the time.
'She should lay off the work, it's making her face move funny. She would look 100% better a little more natural. But she looks just lovely and I would heavily recommend she just start posting her normal self,' another offered more gently.
It comes after Tammy was slammed for wearing an extremely revealing dress to the opening night of Disney's The Lion King at the Capitol Theatre in Sydney last month.
The latest backlash follows another recent controversy for Tammy, who was slammed last month over her daring outfit choice at the Sydney premiere of Disney's The Lion King.
The influencer wore a revealing black cut-out gown with a thigh-high split, sparking debate online as some critics deemed the ensemble inappropriate for a family-friendly event.
Despite the relentless commentary surrounding her appearance, Tammy continues to command a huge online following, with many fans praising her confidence and refusing to buy into the negativity.
Whether glammed up for a magazine cover or appearing more natural in candid footage, one thing remains certain - Tammy Hembrow knows how to get people talking.