DON'T MISS: I've tested over 100+ Amazon beauty products - these are the makeup, skincare and haircare deals worth buying in the Prime Day sale
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Amazon Prime Day 2025 is well underway - and this year, it's bigger than ever.
The mega sale runs for a full 96 hours, from Tuesday, 8 July to Friday, 11 July, giving shoppers more time than ever to grab the best Prime Day deals.
As always, we're here to bring you the top-rated discounts, with every deal price-checked to ensure you're getting real value.
But want to know what's trending right now? What deals are so good that shoppers are racing to add to their baskets?
We've crunched the data, scoured Amazon's site, and can reveal the most popular Prime Day deals of 2025 so far - from must-have household essentials and viral beauty buys to can't-miss tech and home upgrades.
These are the offers our readers can't stop clicking on.
Amazon Fire TV Stick 4K (Newest Gen)
A hot deal from the start of July Prime Day, the Amazon Fire TV Stick 4K (latest generation) remains available at its lowest-ever price of just £27.99.
Enjoy stunning 4K Ultra HD streaming and access thousands of films and TV episodes. Catch favourites from Netflix, Prime Video, Disney+ and more.
Finish Quantum Infinity Shine Dishwasher Tablets Bulk 83 Dishwasher Tabs
We know dishwasher tablets aren't the most exciting, but with 66 per cent off, these Finish Quantum Infinity Shine tablets will fly off the shelves this Prime Day.
Grab a massive pack of 83 for just £10.46 - that's just 13 pence per dishwasher load!
Garnier Vitamin C Daily UV Brightening Fluid Sheer Glow, SPF50+ 40ml
The number one bestseller in beauty on Amazon, Garnier's Vitamin C Daily UV Brightening Fluid SPF50+ is now under £10, and shoppers say they wear 'this instead of makeup' in the heat.
Lightweight, non-greasy and glow-boosting, it protects against sun damage while giving skin a radiant, even finish.
eufy G50 Robot Vacuum Cleaner
Now under £100 for the first time ever, the Eufy G50 Robot Vacuum is 50 per cent off (previous low was £178.07), with over 2,000 sold this month alone.
With 4,000 Pa suction, auto-detangling brush, quiet operation, and smart navigation, it's a powerful, low-maintenance cleaning machine users call 'magic'.
Amazon Basics 40-Pack AA Alkaline Industrial Batteries, 1.5 Volt, 5-Year Shelf Life
Amazon Prime Day is the perfect time to stock up on household essentials. Case point: this 40-pack of AA batteries is just £8.48 and flying off the virtual shelves.
£8.48 (was £9.99)
Echo Buds (Newest Gen) (SOLD OUT)
Now £110 off, we can't believe this deal on Amazon's bestselling Echo Buds, which feature rich stereo sound, active noise cancellation, and a water-resistant, comfortable fit.
Get hands-free control with Alexa, fast charging, and up to 15 hours of battery life.
Maybelline New York Lash Sensational Sky High Mascara
Beauty fans can save on Amazon's top-selling mascara, a favourite among our editors. The Maybelline Lash Sensational Sky High Mascara features a flexible brush designed to volumise and extend each lash from root to tip.
Apple AirTag (4 pack)
Keep track of your belongings with this four-pack of Apple AirTags which have proved popular during this sale.
Customers like the functionality, ease of setup, and trackability of the tag so if you're forever misplacing your things, this could be for you.
TRIP Magnesium Gummies (30 Day Supply)
Formulated to deliver a beneficial dose of 180mg magnesium paired with L-theanine per serving, these gummies are 'blended for balance and crafted for calm,' offering a gentle yet effective way to relax and recharge.
Normally priced at £18, they're now available for just £11.85 as part of Amazon's Prime Day deals, marking the lowest recorded price.
Oral-B Pro Cross Action Electric Toothbrush Head - 8 Toothbrush Heads
Upgrade your oral care routine with the Oral-B Pro Cross Action Electric Toothbrush Heads - a pack of 8 now at a fantastic 54 per cent off.
Unleash the power of X-shaped bristles for up to 100 per cent more plaque removal, reaching places other brushes can't, while the innovative design turns brushing into a visual delight as the bristles change colour from green to yellow, reminding you when it’s time to switch for continuous optimal cleaning.
Russell Hobbs Supreme Steam Iron
Every household needs a reliable iron, and this bestselling Russell Hobbs Supreme Steam is now just £14.92, down a whopping 56 per cent from £49.99.
With a smooth-glide stainless steel soleplate, self-cleaning function, and powerful steam boost, it makes tackling wrinkles quick and effortless.
Coca-Cola Zero Sugar Cherry 8 x 330 ml
Quench your cravings with 58 per cent off this pack of eight Coca-Cola Zero Sugar Cherry now under 10p a can!
Restock your fridge with bold cherry flavour at an unbeatable price.
Remington Shine Therapy Hair Straightener
This recurring Amazon bestseller has been praised as 'better than GHD.' Infused with Micro Conditioners, these straighteners deliver a smooth, glossy finish that leaves your hair looking radiant.
With nine adjustable temperature settings, you can easily customise the heat to suit your hair type. Plus, they’re currently on sale with an impressive 75 per cent off!
Adam Home Pillows 2 Pack Hotel Quality with Quilted Cover Filled Pillows
A MailOnline reader favourite, the Adam Home Pillows are now just £12.99 for a two-pack.
Praised as 'real hotel quality', they have an ultra-plush hollow fibre filling and come with quilted covers; they're soft, supportive and ideal for all sleep styles.
Honeywell TurboForce Power Fan
Now only £24.99 (that's 23 per cent off), the Honeywell TurboForce Power Fan delivers powerful, quiet airflow up to seven meters away, with users hailing it 'a small fan with big power!'.
RENPHO Scales for Body Weight, Digital Bathroom Scales
Get £16 off the RENPHO Scales for Body Weight, a smart scale with high-precision sensors and Bluetooth sync to the RENPHO app, empowering you to track 13 essential body measurements effortlessly.
Suitable for the entire family with multiple user support, it will help you monitor your fitness journey with ease.
Andrex Ultimate Quilts Toilet Paper 24 Rolls
Get the Andrex Ultimate Quilts Toilet Paper 24 Rolls for under £12 - that's just 31 pence a roll, a true home essential.
Over 20,000 shoppers snapped up this popular deal in the last month!
Ring Battery Video Doorbell (2024 release)
The popular wireless video doorbell with 1080p HD video boasts crisp night vision and features that let you see, hear, and speak to anyone from your phone or tablet.
Never miss a delivery again! You can snap it up now for a huge 50 per cent off.
Apple AirPods Pro 2 Wireless Earbuds
Don't miss out on the popular Apple AirPods Pro 2 this Prime Day- and they're not to be missed with a £50 saving.
Designed with hearing health features including Loud Sound Reduction, Conversation Boost and Background Sounds, these are a must-have for commutes, the gym and your favourite podcasts.