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Amazon's annual Spring Deal Days sale is just around the corner and while there used to be a time when the retail giant had all the best deals available, nowadays big annual sales don't always mean the best prices.
More often than not, finding the best price on the products you actually want often means shopping around - and I've done that for you.
So if you aren't interested in scrolling thousands of Amazon's discounts that, while good, might not be the best, there are plenty of other brands offering Amazon-style prices on everything from air fryers and coffee machines to vacuum cleaners.
We've spotted some mega deals events with discounts that are just as good as Amazon - and even some that you won't find on the site.
You'll be pleased to know these include deals on small home appliances like Ninja air fryers, beauty tech like Dyson Airwrap alternatives and stylish jeans.
If you're due for a vacuum upgrade or simply need to stock up on the essentials, these are the best sales to shop instead.
The best sales live now:
- The John Lewis sale
- Boots Spring sale
- Lakeland cleaning and kitchen sale
- Ninja Kitchen sale
- Shark home and beauty sale
The brands rivalling Amazon's prices
1. John Lewis
Retail giants John Lewis are getting in on the seasonal deals action with huge discounts across home, fashion and tech. Get savings of up to 50% on certain items and Amazon price matching on seasonal must-haves.
- Sage Barista Express Bean-to-Cup Coffee Machine Now £499.95
Barista coffee at home just got even cheaper with £129 off this Sage machine. Read our full roundup of the best coffee machines. - Shop 60% off Mint Velvet clothing From £9
One of our fashion team's favourite brands - Mint Velvet - is up to 60% off at John Lewis right now. Be quick though, we expect the best bits to sell out fast. - Shop John Lewis Tampa Garden Dining Chair, Set of 2
Save £96
£63.60 - Shop Sweaty Betty Explorer Zip Through Midlayer Now £46
There's loads of sportswear on sale at John Lewis right now, including this jacket, which is reduced to clear. Shop all sportswear deals. - Shop Samsung Galaxy Z Fold7 From £1,599
Save £200 on one of Samsung's best foldable phones to date. Read our full Samsung Galaxy Fold7 review to find out why you should buy. - Shop Bird Buddy PRO Camera Bird Feeder
Get your garden bird-ready with this cute feeder. Now price matched. - Shop Save up to 60% on jeans From £20
John Lewis has reduced the price of hundreds of jeans in its sale. - Shop EKO Ecocasa Recycling Pedal Bin Now £129.50
Who said bins need to be ugly? We love this luxe looking pedal bin and you can save over £50 on it for a limited time.
2. Boots
Boots currently has a HUGE sale on, with massive discounts across beauty appliances (up to 60%), wellness, fragrance and more. We've spotted some top deals, highlighted below, or you can shop the full sale.
Our top picks from the Boots sale:
- Oral-B Pro 1 toothbrush Now £35
This well-reviewed toothbrush is better than half price. It comes with 3 cleaning modes, 3 speed settings, a timer and pressure sensor. - Shop Oral B Pro toothbrush heads Now £13
The perfect accompaniment to your new toothbrush. Boots has also slashed the price of this four-pack of Oral B Pro heads too. - Shop 25% off almost all fragrance From £24.50
Save 25% off fragrances as part of Boots sale. Choose from Jimmy Choo, Marc Jacobs and more. - Shop No7 Lift and Luminate gift set Now £64.95
Treat yourself or a loved one to this incredible anti-aging set complete with day and night cream, serums and facial oil. Worth £137.75, now better than half price
3. Lakeland
Lakeland's sale has some impressive price drops on cooking and cleaning essentials, including air fryers, slow cookers and more.
You can shop the full sale here or check out my top picks below.
- Lakeland 3.5L digital slow cooker Now £39.99
Lakeland is well known for its dependable cooking appliances and this compact cooker is no exception. Ideal for 2-3 people. - Shop Instant Vortex Plus Dual Drawer Air Fryer with ClearCook Now £119.99
One of my favourite air fryers, the Instant ClearCook is now heavily discounted - save £50. - Shop Gtech Multi K9 cordless handheld pet vacuum Now £159.99
Ideal for upholstery and cars, this pet-friendly handheld vacuum is now £40 cheaper. It includes multiple tools and scented cartridges to tackle pet smells and there's approximately 20 minutes battery life. - Shop Nespresso Vertuo Pop Coffee Pod Machine Now £68.99
This budget pod machine from Nespresso is now even cheaper - save £30
4. Shark
Shark has some impressive deals across cleaning and beauty right now, including some website exclusives you won't find elsewhere. If you've been considering a new vacuum or want to treat yourself to a new beauty buy, now is a good time.
You can shop all Shark deals now, but these are our top picks from the sale:
- Shark Stratos Anti Hair Wrap Plus Pet Pro Cordless Vacuum Now £299.99
There's an impressive £180 off this Shark Stratos vacuum with dual battery right now. It’s one of Shark’s newest bits of tech and has great suction. Read our full Shark Stratos review. - Shop Shark Anti Hair Wrap Upright Vacuum Cleaner with Lift-Away Now £169.99
If you’ve got lots of pets and lots of messy carpets, this heavy duty vacuum from Shark is a bargain right now. - Shop Shark FacialPro Glow bundle Now £319.99
I recently tested the FacialPro and was blown away by the results. Right now, you can get the Facial ProGlow, DePuffi and an extra set of serums for less. Read my full Shark Facial Pro Glow review for more details. - Shop Shark FlexStyle 5-in-1 Air Styler & Hair Dryer Now £89.99
One of our favourite hair styling tools is now cheaper in the sale. Read more about why we love it in our full Shark FlexStyle review.
5. Ninja
Kitchen favourites Ninja are also offering discounts on a wide selection of products, including knife sets and variety of kitchen essentials.
Our favourite deals are below, but you can shop all of Ninja's deals online now.
- Ninja DualZone 7.6L 2-Drawer Air Fryer Now £179.99
Air fry, bake, roast, dehydrate and save £20 on this roomy air fryer - ideal for couples. - Shop Ninja Creami ice cream bundle Now £209.99
Save on this ice cream maker bundle, which comes with a whopping seven tubs. - Shop Ninja Luxe Cafe coffee machine Now £479.99
I've tested this coffee machine and can confirm it's incredible for the money. Steam milk, make perfect espresso and enjoy all the benefits of a coffee shop at home. - Shop Ninja CRISPi 4-in-1 Portable Glass Air Fryer Now £129.99
Ninja's unique Crispi air fryer lets you cook and store your meals in the same glass dish. That means less plastic, it's easier to clean and it's easy to store away.
Should I wait for Amazon's Spring sale?
Not necessarily. Nowadays most retailers match Amazon's prices across categories like home, tech and beauty, meaning waiting for an Amazon sale won't guarantee you the best price. However, the retail giant does tend to have some discounts you won't find elsewhere, especially on smaller tech items and Amazon devices.
My advice? if something you want is on offer now, don't hold out for a better price at Amazon. If it's not on sale, then consider waiting it out.