Don't miss: The best Amazon device deals to shop Prime Day 2025: Kindles, Fire Sticks, Ring doorbells and MORE
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Amazon's Prime Day sale has slashed the price of the Fire TV Stick 4K streaming device to its lowest-ever price. Yours now for under £30, it could be the cheapest way to watch a summer of sport and blockbusters.
Watch what you, like wherever you like, all without a smart TV, thanks to the now record-low Amazon Fire TV Stick 4K streaming device. The newest generation streaming device is on sale for a huge 53 per cent discount, now £27.99 making it one of the best tech deals we've found in the Amazon Prime Day sales.
Now with an incredible 53 per cent discount in Amazon's Prime Day sale, you'll be able to access thousands of hours worth of entertainment, including hundreds of thousands of TV shows and films from Netflix, Amazon Prime Video, Now, Disney+ and more.
You can also watch live and free TV in vibrant 4K Ultra HD with support for Dolby Vision, HDR and HDR10+.
We've used price-checking sites to guarantee you're getting the best deal, and we can confirm that the bestselling Amazon Fire TV Stick 4K streaming device is down to its lowest recorded price on Amazon.
In a Amazon Prime Day deal not to miss, you can get a better-than-half-price saving on the newest generation of Amazon's Fire TV Stick 4K.
Now on sale for £27.99, everyone can reap the rewards of live TV, supporting of Wi-Fi 6, and watch in vibrant 4K Ultra HD with support for Dolby Vision, HDR10+ and immersive Dolby Atmos audio. It's a super affordable way to upgrade your TV without investing serious cash on a new TV.
Prime Day is packed with tech deals, but for one way to upgrade your home entertainment without spending more than £28 is this live deal on the Amazon Fire TV Stick 4K (Newest gen).
Helping you get the best live and on-demand TV shows and films with a mega 53 per cent off, it's sure to be one of the most popular deals over the four day sale event, so you'll want to act fast so not to miss out.
Helping you get more from your TV, the streaming device allows you to access your favourite TV shows and films across multiple streaming services, including channels and apps, to find what you'd like to watch.
Users have compared the quality to 'like buying a new TV', with one writing: 'This is awesome! If you don't have a smart TV and you want one then save the money you'd spend on buying a new tv, instead buy one of these and it turns it into a smart TV for a fraction of the price.'
Amazon shoppers have called the Fire TV Stick 4K a simple and affordable way to stream hundreds of thousands of films and TV episodes, hailing it as a 'great alternative to sky/virgin media'. All you have to do is plug it in behind your TV, and off you go.
'Gives new life to an old TV to give it streaming capability' wrote one impressed shopper. 'Easy to set up, configure and use - response to the remote is pretty good with no lag and the quick-access menu is customisable with your most-used apps.'
Another agreed, also investing in the Amazon Fire TV 4K Stick as a way to get all their favourite apps in one place: 'I bought this to use on a TV in a room that does not have an aerial connection and its great, it provides more channels that I need.'
Shoppers looking for an affordable way to smarten their TV can now nab the Fire TV Stick 4K for the incredible price of just £27.99. And you don't have to be a Prime member to score this deal.
Amazon Prime Day best device deals
Echo Pop | Smart Speaker with Alexa
Upgrade your listening experience with the Echo Pop, a compact Bluetooth smart speaker featuring Alexa, now its lowest price ever.
Control your music effortlessly using just your voice, and enjoy the convenience of managing your smart home devices. Alexa's wide range of skills makes life easier by setting timers, checking the weather, reordering supplies, and much more. Plus, with the light bar indicator, you'll know exactly when Alexa is listening.
Amazon Fire TV Stick HD (Newest gen)
This Fire TV Stick with Alexa Voice Remote streaming device is the perfect way to transform your TV into a smart entertainment hub, providing fast streaming in Full HD and featuring the latest release that is 50 per cent more powerful than its predecessor. And it's 36 per cent off.
With the Alexa Voice Remote, you can effortlessly search and launch programs across different apps, and the new preset buttons allow quick access to your favourite apps.
Access thousands of apps, Alexa skills, and channels including popular services like BBC iPlayer, Netflix, YouTube, Prime Video, and more.
Echo Dot (5th generation, 2022 release)
Experience improved audio quality, enjoy your favourite music and content from various streaming services, and let Alexa assist you with weather updates, timers, and more.
Plus, take advantage of its compatibility with smart home devices, creating a comfortable environment with voice-controlled routines and even enhancing your entertainment setup by pairing it with other Echo devices or Fire TV for a complete home cinema experience.
Ring Battery Video Doorbell Plus by Amazon
Amazon's Ring Battery Video Doorbell (2024 release) is its lowest-ever price for Prime Day, now half-price.
With enhanced resolution, Head-To-Toe View, real-time alerts, and Colour Night Vision, you can view your doorstep clearly, even in low-light conditions.
Plus, with the Quick Replies feature, you can conveniently answer the door when your hands are full. Upgrade your home security with this feature-packed video doorbell at an unbeatable price.
All-new Echo Auto (2nd generation) | Add Alexa to your car
Add Alexa to your car and enjoy hands-free access to features like playing music, making calls, answering text messages, and more, even if your car doesn't have a built-in voice assistant.
With a slim design and five built-in microphones, Alexa can hear you over music, air conditioning, or road noise, and the device includes a fast car charger to keep your phone powered up on the go.
Stream your favourite music from various platforms, make calls, send texts, and even control Alexa-enabled devices in your home with just your voice.
Blink Video Doorbell + Sync Module 2
Get the number one bestselling Blink Video Doorbell and Sync Module 2 bundle back down to its lowest-ever price and answer your door from anywhere with HD video and two-way audio.
Enjoy up to two years of battery life, customisable alerts, and cloud or local storage options.
Echo Dot Kids (5th generation, 2022 release)
Give your child the gift of fun and learning with the Echo Dot Kids (5th generation, 2022 release), now available for under £31 this Prime Day.
With a playful owl design, kids can ask Alexa to play music, read bedtime stories, assist with homework, and more while enjoying a one-year subscription to Amazon Kids+ that offers a wide range of kid-friendly content including Audible books, interactive games, and educational Alexa skills.
Ring Outdoor Camera Battery (Stick Up Cam)
Create a robust outdoor security system effortlessly with Ring's Outdoor Camera Battery. Enjoy crystal-clear 1080p video, two-way talk, and real-time notifications—all wirelessly accessible through the Ring app.
With weather resistance and customisable placement options, it's the ideal alternative to traditional CCTV systems; providing peace of mind without the hassle.
Blink Mini | Indoor plug-in smart security camera
Experience peace of mind with the Blink Mini indoor smart security camera. With its 1080p HD video quality, motion detection, and two-way audio, you can monitor your home day and night.
Setup is a breeze, and with the free trial of the Blink Subscription Plan, you can store and share clips in the cloud. Get it now for just £18.99.
Disclaimer: All prices mentioned are accurate at the time of publication.