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The mighty American audio brand Bose has a legendary reputation for creating audio products with "room-filling sound." Today, Bose is announcing three new products that sound as if they won't disappoint.
First up from Bose launch is the new QuietComfort Ultra Earbuds. This is the next-gen version of Bose's flagship wireless and noise-cancelling earbuds, the QuietComfort Ultras. This latest version includes a suite of compelling updates that are designed to boost the user's listening experience.
With new and improved AI algorithms that enhance the ActiveSense function, the new earbuds are now better at filtering out any sudden noise spikes to produce a smoother adaptive noise cancellation.
Most ANC earbuds are pretty good at cutting out unwanted sounds like road noise, aircraft engines or the constant hum of an air conditioner. With these new algorithms, Bose says the QC Ultra will be able to cope with sudden sounds while also offering improved voice pickup and call quality.
These new wireless earphones have an IPX4 rating and can play for up to six hours on a single charge of the earbuds' batteries, although that figure dips to four hours if the immersive audio feature is turned on. The storage case can now be charged wirelessly as well as via the usual USB-C port.
The Bose QC Ultra support Bluetooth Core 5.4 Multipoint connectivity, which means they can work with two source devices connected at the same time. There is support for both SBC and AAC codecs, making them compatible with most Bluetooth streaming devices including iPhones and Android.
As well as SBC and AAC support, the QC Ultra also support Qualcomm's Hi-Res aptX Adaptive codec which automatically adapts to streaming lossless audio wirelessly and provides low-latency transmission when used with a device certified for Qualcomm's Snapdragon Sound platform. Android users can also take advantage of Google's Fast Pair function.
The new Bose QuietComfort Ultra wireless earbuds are available to pre-order from June 12, 2025, in Black and White Smoke colorways, plus a delicious-sounding limited-edition Deep Plum finish. The earbuds will begin shipping on June 26, 2025, priced at $299 / £299 / €299.
The second new product announced by Bose today is the all-new SoundLink Plus speaker. This mid-range portable Bluetooth speaker sits neatly between the brand's SoundLink Flex and SoundLink Max speakers.
The SoundLink Plus is designed to provide a rich sound and has a build that's tough enough to be ready for almost anything. The overall size is large enough to create a robust bass response but small enough to go almost anywhere. In fact, the SoundLink Plus is sufficiently compact that it can be stuffed in a backpack, duffle bag or beach tote.
The Bose SoundLink Plus has a single subwoofer, plus a tweeter and four passive radiators to create that big bass sound. Thanks to an IP67 waterproof rating, the it can survive the rough and tumble of outdoor life, making it suitable for hiking.
The new speaker can float on water and comes with a rugged utility nylon rope attached to its side. This makes it easy to pick out of the pool or to clip onto something else like a tent pole or the branch of a nearby tree.
The new speaker has a powder-coated steel grille and a coating of soft-touch silicone material that makes it durable and able to take a bit of a beating. The battery can hold enough juice from a single charge to play for up to 20 hours before it needs topping up. The battery has so much capacity that it can function as a power bank for charging devices like smartphones using the speaker’s bi-directional USB-C charging port.
The third and final new product announced by Bose today is the second iteration of the company’s popular and compact SoundLink Micro speaker. Measuring 103mm square and just 39mm deep, this miniature Bluetooth speaker delivers a sound that’s loud enough while still projecting enough bass. The sound comes from a single dynamic driver and two passive radiators.
The Bose SoundLink Micro has a durable construction and an IP67 waterproof rating. Its powder-coated steel speaker grille contrasts with soft-touch silicone that makes the speaker more durable. This is the second version of Bose’s baby speaker and it comes with a removable nylon strap so it can be clipped on to a bag, golf cart, handlebars, shower head or carabiner.
Other features included charging port that's been upgraded from Micro USB to USB Type C. It has a rechargeable battery that can play continuously for up to 12 hours on a single charge.
Both the Bose SmartLink Micro and the SmartLink Plus are compatible with the Bose smartphone app which means they can automatically receive firmware updates to keep them up to date. Other features that can be accessed using the app include EQ settings and programming of the Bose the shortcut button with another feature, such as Spotify Tap, makes them more versatile.
Both of these new Bose speakers can be paired with compatible Bose soundbars and smart speakers using Bose SimpleSync technology. Each speaker supports Bluetooth Core 5.4, which includes multipoint connectivity and a wireless range that extends up to 10 meters. The speakers also support Google Fast Pair for fast pairing with Android devices.
I expect to bring you a hands-on report on all three of the new Bose launches very soon so please check back to find out more about these new products from one of the biggest U.S. audio brands.
The Bose SoundLink Plus Bluetooth portable speaker is available in Black and Blue Dusk colorways as well as a brand-new summer Citrus Yellow color. The Black and Blue Dusk models are available for pre-ordered from June 12, while the Citrus Yellow model opens for preorders from June 19. Shipping of all three colors begins on June 26 and will be priced at $269 / £249 / €249.
The second-generation Bose SoundLink Micro Bluetooth speaker will initially be available in Black (Henry Ford would be proud) and priced at $129 / £119 / €119. However, the speaker will also be available in new colorways later on in the summer around the same time as the Black model is scheduled to begin shipping.