Theo James and Stephen Fry have teamed up for a grotesque new film that's worlds away from their respective work.
TV hunk Theo, 40, has swapped his roles in The White Lotus and The Gentleman as he portrays an unassuming diner at a smart restaurant.
As the film opens, he orders a seemingly sustainable fish course, with Stephen Fry playing a head waiter who delivers his dish.
Theo then probes: 'The menu says the fish was caught sustainably, is that correct?'
Jeopardy! host Stephen, 67, replies: 'Oh, absolutely, of course,' before following up: 'Presumably sir would like the extras...'
In grotesque scenes, bycatch crashes down on top of Theo and the table, covering him in the remains.
'The fish is caught with an enormous about of bycatch, up to 80% of what is caught is discarded or destroyed but surely sir was aware of that?'
In grotesque scenes, the catch then crashes down on top of Theo and the table, covering him in the remains.
'It's in my mouth', he screams, before pleading: 'Stop, please!'
The attention-grabbing film, called The Bottom Line, was made by Blue Marine Foundation, a charity aimed at restoring the ocean and tackling overfishing.
Speaking about taking part in the campaign, Stephen said: 'This shockingly destructive practice continues even in the UK's protected areas.'
The 90-second clip was directed by twice-BAFTA nominated director Ben Mallaby, who is known for his work on Borderlands and Island Queen.
'I witnessed the waste firsthand and was absolutely appalled. It is morally corrupt to allow what should be thriving ecological wildernesses to be reduced to shells of destruction.
'Bottom trawling in marine protected areas must be banned now.'
Theo added: 'As a keen diver I've long been captivated by the ocean and been horrified by the impact humans are having on it.'
'Having had a load of bycatch dumped on me, it really drove home just how grotesque and devastating the practice of bottom trawling is.'
'It was deeply unsettling but I was glad to do it if it helps drive real change.'
The 90-second clip was directed by twice-BAFTA nominated director Ben Mallaby, who is known for his work on Borderlands and Island Queen.