Tim Campbell left This Morning viewers in shock when he took an X-rated swipe at a caller during a live phone-in segment.
The Apprentice star was on hand to offer up his business advice to those looking to change careers or launch a side-hustle into a full-time occupation.
Tim, 48, joined ITV daytime hosts Rochelle Humes and Joel Dommett on Thursday as they spoke to viewers live about their business ideas and plans.
The second caller, a retired teacher named Julie and a keen knitter, was asking Tim how she could market her hand-made socks into a worldwide business.
Julie asked: 'It takes me about two days to make a pair of socks... how can I move forward and make something of this skill I have?'
And as Tim went to give out his advice, encouraging Julie to market herself as a 'global' brand, he made an unfortunate slip-of-the-tongue.
Tim said: 'Now, you are a global sex seller,' before realising what he had done, laughing and correcting himself: 'Socks! Socks seller!'
Tim Campbell left This Morning viewers in shock when he made a VERY X-rated swipe at a caller during a live phone-in segment
Tim, 48, joined ITV daytime hosts Rochelle Humes and Joel Dommett on Thursday as they spoke to viewers live about their business ideas and plans
Joel and Rochelle put their heads in their hands and let out a series of laughs as Tim continued: 'When you talk with a lisp sometimes you get it in the wrong order!'
Continuing through the laughter, Tim went on: 'You're a global SOCK seller...you can sell other stuff if you want,' to which Joel chimed in: 'Don't put that on your website, Julie,' as Rochelle joked: 'That's not what you want the world to know.'
'Stay with me, Julie,' Tim begged as he tried to regain order in the studio. 'Your global SOCKS can be sold anywhere, and that's a great pitch for somebody.
'I'd change your marketing to say, "I sell socks", I'll make sure that I say that very, very carefully, globally, around the world.'
Fans at home were quick to see the funny side of the mishap, and took to X, formerly Twitter to react. One penned: 'Plenty of global sex sellers already I'd say Tim.'
Another chimed in: 'Tim calling Julie a global sex seller! I bet that wasn't on her bingo card when she phoned in about her socks...'
A third wrote: 'Global sock seller. I love the fact he changed it to "global sex seller",' as a fourth said: 'He said sex!'
Elsewhere in the show, fans were left baffled and things turned chaotic with a game of Twister happening live on air on the ITV daytime series.
Joel and Rochelle put their heads in their hands and let out a series of laughs as Tim continued: 'When you talk with a lisp sometimes you get it in the wrong order!'
Hosts Rochelle, 37, and Joel, 40, were joined by This Morning contributor Ashley James and Nick Ferrari to discuss the latest headlines on the show, including 'classic boardgames making a comeback'.
It prompted the group to make an attempt at playing a game of Twister, with Nick sitting out to spin the wheel, and the remaining three presenters playing.
The game, which was launched in the 1960s and aims to 'tie you up in knots' is played on a large plastic mat that is spread on the ground.
Players are tasked with placing their hands and feet on coloured dots, as indicated by the spinner who tells players where to place their hands and feet.
Ashley, Joel and Rochelle were seen taking it in turns to place their hands and feet, seeing the presenters get up close as they struggled to stay on the mat.
'Is this what morning telly has become?' Joel jokingly asked, to which Nick hit back: 'I’m enjoying this,' before continuing to announce the moves.
'Is anyone still watching this?' Rochelle then asked, to which Joel hit back: 'I’m having an absolutely great time!'
Joel was then seen crashing into Rochelle as he tried to make his next move, seeing them both crash to the ground and Ashley declared the winner.
Shrugging off the bizarre action, Rochelle concluded: 'I mean, I’m not sure if anyone’s still there but shall we tell you what’s coming up next?'
The second caller, a retired teacher named Julie and a keen knitter, was asking Tim how she could market her hand-made socks into a worldwide business
It comes after Dermot O'Leary was left shouting 'my wife is watching' as a This Morning expert weighed in on his 'compromising' dream about Rachel Stevens.
On April 3, Dermot, 52, was joined by co-star Alison Hammond for the latest instalment of the show and dream expert Theresa Cheung, who was on hand to help de-code dreams submitted by viewers.
The segment was sparked by Dermot sharing a bizarre dream he had earlier in the week, that he was being extorted for money by pop star Rachel, 47.
He told viewers: 'I had a dream last night that Rachel Stevens was extorting me for money. I was shocked. I had to pay her. I don't know what it was for.'
This Morning brought in Theresa to try and make sense of the dream for Dermot, who was left red in the face as she suggested it was 'compromising' for the star.
As they announced her dream segment call-in later in the show, Theresa joked: 'I wanna hear about your dreams, what songs have appeared in your dreams?
Dermot O'Leary was left shouting 'my wife is watching' as a This Morning expert weighed in about his 'compromising' dream about Rachel Stevens
'Have you found yourself in a compromising position with a in your dreams rather like Dermot.'
But Dermot was quick to fire back: 'NOT compromising. It's not compromising. My wife's watching. It is not compromising.'
As the discussed the meaning behind the dream, Theresa said: 'I love it. You're casting yourself in your own nineties nostalgia pop video.
'It's the drama between the untouchable Rachel, the sequinned pop princess, and you, and it's a drama - and it's saying you're feeling under pressure but you're rising to the occasion.
'I believe you said you were in a plane afterwards... It's putting the night light and the spot light on you. Why her? Of all the icons that it could have been, but you went back to that period of time. There's very much that nostalgia, that excitement.'
Dermot joked back: 'Rachel, if you're watching, I will pay up, but also thanks for being in my dream.'
It comes after This Morning viewers were left 'switching off' and hit out at the ITV show as 'dreadful and insulting' as hosts Dermot and Alison paused the live broadcast to perform a dance routine on air.
Dermot and Alison play music requests submitted by viewers at home following the ad breaks during their regular Friday slot on the show.
This Morning brought in Theresa to try and make sense of the dream for Dermot, who was left red in the face as she suggested it was 'compromising' for the star
And today (February 27) was no different, with Shirley Bassey’s 1967 rendition of Hey Big Spender! ringing out in the studio as the show returned.
Instead of moving swiftly on, Alison and Dermot began singing the lyrics to one another, in between announcing upcoming segments on the show.
Soon, the duo were getting carried away, singing over one another during their announcements, as well as dancing and lip-synching to the tune.
For two minutes, the stars continued to dance, with Alison joking of Dermot encouraging her to keep going: ‘If you can’t beat them, join them.’
Taking things one step further, Dermot was then seen lifting Alison high up in the air - spinning her around in the studio as the song came to its end.
The duo were met with claps and cheers from the crew in the studio as they bowed for the cameras and laughed at one another.
However, fans at home didn’t see the funny side, and were soon taking to X, formerly Twitter, to hit back at the ‘dreadful’ scenes, saying they ‘switched off’.
The duo were getting carried away, singing over one another during their announcements, as well as dancing and lip-synching to a tune
One penned: ‘WTF are these pair doing?? Shameful,’ as another chimed in: ‘Just switched off #ThisMorning. That’s enough of that!’
‘Dear god,’ someone else reacted,asa fourth wrote:‘Just switchedonto see these two'dancing'andshouting.Children'sTVatitsworst.Dreadfulandvergingoninsulting.I'moff.’
'Enough,'someoneelsesimplypened,alongsideanimageofthemturningofftheirTVintheirhomefollowingthescenes.
Othersdisagreed,andhitbackthattheyfoundthemomentamusing.
Someoneelsewrote:'YesDermot&Alison!BigSpenders!Loveit!'asasecondpenned:'Reallyenjoyedthat,hopedermothasn'tdonehisbackin!'
ItcomesafterAlisonHammondleftherThisMorningco-starBenShephardspeechlessandstiflinghislaughsas shecrackedaVERYrudejokeliveontheshow.
Theduowere metwithclapsandcheersfromthecrewinstudioas theybowedforthecamerasandlaughedatoneanotherafterperformingadance
TheTVpresenterswere seensippingonpopulardrink'bubbletea'beforeanadbreak,as theywerejoinedbyNickFerrariandNicolaThorptodiscussthelatestheadlinesfromaroundtheworld.
Re-appearingaftertheadbreak,Alison,51,wasseenjokingwithBen,aboutwhetherornothelikedthesweetbeveragefirstpopularisedinTaiwaninthe1980s.
Ben,triedtoexplainhewasn'tafanofthesweet tapioca pearlsfoundinthe drink ,explaining :‘I quite likethe[explosive]stuffinmymouth .’
Alisonthenresponded :‘Oh ,Ilovethefeelings ofballsexplodinginthemouth .’
Shocked ,Benwentcompletelysilent ,lookingatAlisonaround theroombefore awkwardlycontinuingbyannouncingwhatwascomingnextonthe show .
‘Comingupoverthenextfewhours ,’Alisonbegan ,beforeBencouldbeheardlettingoutalaugh ,quicklycoveringitupbyintroducingtherestofprogramme .
Elsewhere ,fanswereleftopen-mouthedasBendashedtothePUBinthemiddleoftheshow'slivebroadcast ,bringingbackapintforco-starAngelaScanlon .
ThisMorningfanswereleftopen-mouthedasBenshephardashedtopubinthemiddleoftheshow'slivebroadcast ,bringingbackapintforco-starangelascanlon .
BendandAngela ,42 ,werejoinedbyTomSwarbrickforthemorningnewssegmentonwednesdaywherethegroupwere seendiscussingtheweather .
TalkingaboutthesunshineacrossLondon ,Tom ,38 ,wasseenashingoutofthestudiowhiletheshowwasonairtofindthenearestpub toenjoyadrinkinthewarmersunshine .
LaterjoiningtheLBCradioshowhostvialivevideolinklaterin theshow ,Tomwasseenslowlysippingonabeerasheencouragedtherestofthismorningfamilytocome downandjoinhim .
Tom toldhisco-stars :‘For40daysandnights,we’vehadcontinuousrainfallinBritain,andthisisthefirstmomentthatIfeel asanation,wearesoback.’
‘Ihave thisgloriousbitofnectarhere,thefirstoneoftheyear,’Tomcontinued ,asBen gasped:‘Oh,thatlookssogood,thecondensationontheoutside!’
‘Down!Down!Down!’Angela could beheard shoutingasTom tooka swig,beforeBen added:‘Tom,I’mgoingtocomeout.Canyouorderm eone?’ < p >‘Come down,youcoulddotheshowfromhere!Thesunisout,we’rehavingthebesttimeofourlives!’Tomencouragedthem. < p >Benwastednotimeinleavingthestudio,get tingupfromthesofaandleavingAngela tohosttheITVshowaloneas healsoheaded tothepub. < p >Thescenes sa wcameras followBenas heran downastreetinthenation’scapital,findingTomanddrinkinghisown pintinthesunshinealongsidehim . < p >Drinkingoutsidethepub,Bencould beheardtellingAngelaandthestudio :‘Thisisabsolutelyglorious!Happyrestoftheyear,everybody!Scanlon,I’llbringyouoneback.’ < p >Followingtheadbreak,Benwasbackinstudiowithhisco-starwhohassteppedinreplac eCatDeeleyaft er shewentmissingfromhostingduties . < p >HandingAngela theremainderofhisdrink,shewasseentakingaswigwhileintroducingtheupcomingsegments oftheshow . < p >‘Iwanttolookprofessional,’AngelajokedasheandedBenbackthedrink . < p >Fanswerequickto reacttotheliveTVmoment,takingtoX ,formerlyTwitter,to jokeaboutthesegment -whichairedat10:50am . < p >One penned :‘OutonthelashwhileliveonThisMorning ,’asanother chimedin :‘Isthissegment"howtobeapissheadat10.50am".’ < p >A third wrote :‘Whatajob,to beabletonipoutforabeerlive,’asafourthadded :‘Whohasapintat11am?’ < p >ThisMorningairsweekdaysfrom10amonITV1andITVX .