After its "Hard Knocks" deal fell through, UNC will appear on another docuseries on Hulu this fall, the football program announced Sunday.
The Tar Heels tweeted a video of coach Bill Belichick telling his team that the season-long show will follow them and "showcase our football program."
"It's going to feature the players working hard, which you guys do," Belichick said. "It's about the players improving and getting better through their hard work, which you do, and the program starting from where it started from seven months ago to wherever it's going to go through the course of the season, which, of course, will be determined on the field, alright.
"It'll show our commitment to winning. It'll show our commitment to the team, and that's our priority."
Belichick, a first-year coach at UNC, told his players that the series will stream on Hulu "later this fall." Neither the school nor Hulu has revealed additional details.
The Tar Heels' season starts Sept. 1 when they host TCU for Belichick's coaching debut in Chapel Hill, N.C. Belichick, who won six Super Bowls with the New England Patriots, agreed in December to take over the program after North Carolina fired Mack Brown.
The 73-year-old Belichick signed a three-year guaranteed contract with the school in January, which included a $1.75 million bonus for winning a national championship on top of his $10 million annual salary.
Belichick and UNC join forces with Hulu after multiple media outlets, including The Athletic, reported in February that the Tar Heels were expected to be featured on HBO's "Hard Knocks," an episodic docuseries that follows an NFL team. But the deal fell apart days later shortly before a public announcement was to be made.
Jordon Hudson, Belichick's girlfriend, played an instrumental role in stopping the HBO production related to her request to be heavily involved in the project; multiple industry sources briefed on the negotiations told The Athletic at the time. NFL Films was scheduled to begin filming March 1 as part of a two-month stint on campus that would delve behind-the-scenes into Belichick's first UNC team according to documents obtained by The Athletic.
Instead, on March 3, Jessica Boddy -- the NFL's vice president for commercial operations and business affairs -- sent an email to North Carolina's counsel confirming that showmakers "will not proceed with the production of the Belichick project." Boddy, also one of the show's executive producers, wrote that negotiations fell apart because "the conversation took a turn we were not comfortable with."