Ex-footballer Vinnie Jones has revealed how he saved a man's life after becoming a mental health campaigner.
The 60-year-old farmer is currently starring in his own TV show which has had such an impact that it is saving lives.
Vinnie has publicly faced his own heartbreaking struggles and is now helping others with theirs.
The show, titled Vinnie Jones In The Country, also features his girlfriend Emma Ford.
Throughout filming for the series, Vinnie said it made him realise how desperate some people are for help.
He told Country Life: 'A guy came to my gate recently to tell me I'd saved his life.
'He had been watching an episode where I had been talking about how to keep going through tough times.
'I believe the real way to man up is to talk about the hard stuff.'
Vinnie is eager to tackle the problem of rural loneliness and isolation, which is a growing issue.
He has been hosting breakfasts for farmers in a bid for them to get to know people face-to-face.
The TV star said they have 'lost opportunities' due to pubs closing and meetings moving online instead.
Vinnie discussed losing his beloved late wife Tanya in 2019 due to a battle with cancer.
We all have a different journey, but grief is roughly the same colour.
I hope that with what I've been through and the joy I am going through now, I can help.
Tanya, who he married in 1994, was tragically diagnosed with skin cancer in 2013, passing away six years later in 2018 after it spread to her brain.
Speaking to the Mirror last year, Vinnie admitted he had found love again with Emma. It is happy news for Vinnie who said in 2019: 'I will never be with anyone else'.
‘You know, after four months, four years, five years, 10 years, you just keep moving forwards, the grief is always going to be in there’, the star of Lock, Stock and Two Smoking Barrels said.
He has moved on with Emma - a former PA to Mick Jones from The Clash.
She also worked as a showbiz reporter on Hollywood red carpets, but now lives back in the UK after years spent working and partying hard in LA.
The new couple were brought together by the pandemic and Vinnie’s farm in West Sussex - and she also became a star of the documentary series about his new rural life that aired on Discovery+ last November.