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A popular top with more than 5,000 five-star reviews has got everyone talking after selling out multiple times in as little as three hours.
Motto's The Blogger Shirt has been flying off shelves, making it the number one best-selling piece for seven years in a row.
The Aussie brand - loved by celebrities including Jelena Dokic, Kate Langbroek and Sarah Harris - has already sold more than 55,000 Blogger Shirts.
The tops come in range of colours, including the classic white, navy, and khaki. The brand, best known for its sell-out 'miracle pants', is currently having a sale, with further discounts when you buy two - perfect to stock up on your favourite colours.
After launching its new colourways in late 2025, the Chocolate Milan top proved to be the most popular among shoppers, selling out in just three hours.
Motto has brought back its Pink Fluted Milan Blogger Shirt, another bestseller that sold out twice within 24 hours of launching.
Radio presenter Kate Langbroek has been a huge fan of the short-sleeve Blogger Shirt after she was spotted wearing it several times.
Designed to 'skim rather than cling', the 'perfect' tops are crafted from a silky, non-stretch fabric that drapes beautifully, offering a 'flattering' look.
Motto Chocolate Milan Fluted Blogger Shirt
Bring colour and confidence to your everyday look with the Chocolate Milan Fluted Blogger Shirt.
Crafted from a silky, non-stretch fabric that drapes beautifully, this shirt combines relaxed tailoring with feminine flow. The fluted short sleeves and curved hi-lo hem offer easy movement and flattering coverage, while the stand collar and V-neckline create a refined, fashion-forward edge.
Win tickets to the Australian Open
To celebrate the launch of Motto's new Movement Collection, the brand is giving one lucky winner an epic Australian Open experience:
- 2x tickets to a Rod Laver Arena night session (before finals start)
- An outfit from Motto's new Movement Collection for you and your friend. You'll get one bottom, one top, and one jacket each
- Motto Movement tote bag
- Branded hand fans (because... summer tennis)
HOW TO ENTER:
- Sign up to the Motto Movement Collection waitlist here
- Want extra entries? Tag a friend in the comments on social media
- 1 tag = 1 extra entry (tag as many as you like!)
Winner will be announced on Monday, January 19, 2026. Good luck!
For more details or terms & conditions, click here.
Available in sizes eight to 20, the 'breezy fit' and 'lightweight' style features flowy sleeves, a stand collar curved hi-lo hem and a V-neckline.
The style features a stand collar with a soft V-neckline for a refined look, short fluted sleeves for comfortable movement, a scooped hi-lo hem for flattering coverage and a relaxed fit for effortless all-day wear.
The Blogger Shirts can be paired with cargo pants or jeans for a casual everyday style, with a leather skirt for a chic work-to-weekend look or a tailored blazer for a polished finished.
The tops have been a crowd favourite, with many sharing they own one in almost every colour.
Motto's The Blogger Shirt has been flying off shelves, making it the number one best-selling piece for seven years in a row
'I love the Blogger Shirt so much. The collar sits beautifully and the V-neck doesn't sit too low and the length is a just perfect in-between. Even the fabric is amazing to wear, perfect weight,' one raved.
'I have so many Bloggers, love them all,' another shared.
Some revealed they were too slow to secure their size or favourite colours.
'It's taken me months to decide on which Blogger to choose. Tonight I finally decided and started my order, only to find it wasn't available in my size,' one said, laughing.
The Fluted Blogger Shirts are an updated take on Motto's all-time favourite original styles, featuring longer sleeves.
Inspired by the quiet, unshakeable strength of Jelena Dokic, Movement combines structure and softness in pieces designed to support women, not restrict them. It is clothing that meets you where you are and moves with you into what comes next
Inspired by stories like Jelena's, the collection encourages women to express themselves, feel confident in whatever they choose to wear and embrace their own unique path
Fans can expect a stylish athleisure range, featuring 17 styles that perfectly blend sporty sophistication with everyday versatility
The sell-out top comes as Motto is set to launch a new Movement Collection on January 19 in an epic collaboration with tennis legend Jelena Dokic.
The sporting champion joins Motto as the new brand ambassador, and the partnership is perfectly aligned.
Her story is one of resilience, reinvention and choosing your own definition of strength in the face of judgement. That same philosophy sits at the heart of this collection, designed by Motto founder Faye Browne and her daughter Lauren French.
Inspired by stories like Jelena's, the pieces encourages women to express themselves, feel confident in whatever they choose to wear and embrace their own unique path.
Fans can expect an 'unapologetically athleisure range, featuring 17 styles that perfectly blend sporty sophistication with everyday versatility.
From sport suit sets, jackets, and hoodies to staple dresses, skirts and cami's, there is a style for every type of woman.