A Walmart shopper took the opportunity to flash her cash after a fellow customer called her poor.
The chaotic exchange, filmed by a bystander, shows the woman confronting a fellow customer who had just insulted her while waiting in line.
Moments later, she strides up to the camera and pulls up her mobile banking app, repeatedly asking: 'Am I broke?'
On her screen: a balance of just over $6,500.
It's unclear what led up to the dispute, but the shopper - who wore a grey two-piece loungewear set - was apparently leaving Walmart without her shopping.
'You're leaving your st,' the accuser yelled at her. 'Where's your money? Come pay.'
The shopper sarcastically replied 'I'm broke' before asking the camerawoman: 'You see my money right?'
'Hell nah, she ain’t broke - she’s rich,' the woman behind the camera responded.
The woman marched up to the camera, proudly displaying her astonishing bank account balance on what appeared to be a mobile banking app
According to the app on her iPhone, the Walmart customer is sitting on a cash balance of over $6,500
'You're leaving your st,' the accuser yelled at her. 'Where's your money? Come pay for your st'
The clip quickly spread online - but instead of backing the woman, many viewers mocked the so-called 'flex.'
'I would never feel the need to prove something to some jackass who doesn't even know me,' someone on Reddit wrote.
'Thinking all your worth is tied to money is sad. But thinking all your worth is tied to money and than flexing 6k is beyond sad,' another said.
Somebody else joked: 'Laugh all you want - she's a thousandaire.'
Many of the comments spoke to the financial situation a lot of Americans find themselves in today.
'To be fair she has more in her checking account than I do LOL. So to me it's a flex,' a user wrote.
'I never even seen over $5,000 in my life so she's rocking,' said another.
Indeed, roughly 43 percent of Americans cannot cover a $400 to $1,000 emergency expense using cash or savings, according to a recent Bankrate report.
Meanwhile, Walmart has been in the news for a very different reason - fears its prices could soon start changing in real time.
The retail giant has secured two patents that give AI a bigger role in how prices are set, raising concerns about so-called surge pricing coming to stores.
Those worries have only grown as Walmart rolls out digital shelf labels, replacing paper price tags with electronic screens that can be updated instantly.
Around 2,300 US stores are already using the labels, with plans to expand them nationwide within the next year. Walmart has said it has not plans for surge pricing.