Every child learns differently, and if you're looking for a bright, adventurous and colourful way to spark a young person's curiosity and creativity, look no further than What on Earth! Magazine.
It's a treat for the senses and offers any child a visually stunning experience, with each issue packed full of beautiful photography, hand-drawn illustrations and colourful infographics.
On top of the visual journey, it's also a great way to encourage children to ditch their screens and spend some time learning in a fun and informative way.
If you're looking for the perfect Christmas gift, a monthly subscription to the magazine - delivered through the door and addressed to the child - makes the ideal present to enrich their love of reading and learning.
Screen time rises by 52%
Whatever your thoughts on screen time, most parents and grandparents agree that it needs to be carefully monitored and limited in time.
Between 2020 and 2022, children's screen time rose by 52 per cent, according to government figures, and nearly 25 per cent of children and young people now use smartphones in a way that is consistent with a behavioural addiction.
It impacts all ages too, starting as early as six months of age in some cases, and one in four children by the age of eight has their own mobile phone.
It can be hard to reduce screen time, but if you offer a child something that's equally as enticing and exciting, you've already won half the battle.
Visual learning offers a screen-free oasis
In every issue of What on Earth! Magazine, there are pages jam-packed with everything from detailed maps and step-by-step explainers to picture-led spreads with bite-sized, accessible text to entice even the most reluctant of readers.
The magazine is also bursting with fun and fascinating information that children and their families can trust (unlike much of the content children are exposed to online).
It's designed specifically for the way children learn best - visually - helping them to grasp new ideas at a glance, in an engaging way.
The magazine is aimed at children aged 7 to 14, but no matter what stage the child is at with their learning, from advanced bookworms to those just starting out, there's something to please everyone.
When picking up the magazine, which has been created in partnership with Encyclopaedia Britannica, children are treated to fun and engaging articles learning new facts and stories which can transform their reading and learning journey.
Best of all, they can do it all without the need to look at a screen, giving their brains a well-deserved screen-free break from digital devices.
'The perfect antidote to tablets'
It's clear to see why kids are so drawn to What on Earth! Magazine and historian and broadcaster Dan Snow said his children are fans.
He said: 'What on Earth! Magazine is the perfect antidote to tablets and TV. My kids sit down with it for hours - usually with me peering over their shoulders!'
It's also been praised by Professor Teresa Cremin, Literacy Co-Director at the Open University and Reading Expert for the UK Department for Education.
She said: 'Our Open University study found that reading What on Earth! Magazine sparked spontaneous conversations and visible excitement among the children.'
Award-winning design
You only need to look at the cover of What on Earth! Magazine to see why it's loved by so many children (and adults), with over 13,000 subscribers already.
It's full of spectacular photographs and illustrations, which will quickly entice new readers. These visual elements are supported by punchy captions and call-outs to deepen a child's understanding of a new topic without being overwhelming.
The magazine has won multiple awards for its design, including PPA Art Director of the Year (Mark Hickling) and BSME Best Designer of the Year (Susanna Hickling), cementing its reputation as one of the best-designed magazines in the UK.
Something for every child
Whatever the child in your life is into, from space and dinosaurs to art and inventions, you'll find it within the magazine in a fun, exciting and enticing way.
Every issue covers a diverse range of topics, sure to keep even the pickiest young people entertained.
Not only is it a great way to spark their curiosity by helping them to learn more, but they may even pick up some new passions they never knew they had.
There's no need to start on page one either; children can dip into the magazine on any page that takes their fancy. Each article and section of the magazine is self-contained, allowing children to dip in and out, spend a little time browsing, or enjoy a longer reading adventure.
What on Earth! Magazine is a fun magazine packed with a range of exciting topics, letting children explore new passions and learn at their own pace
This flexibility also means children at all different stages of learning, and those with shorter and longer attention spans, can find something rewarding and enjoyable to read.
Learning beyond the page
Books used to be the traditional stepping stones as children learnt to read independently, but a magazine gives an additional element of fun and interactivity for kids. What on Earth! Magazine can also help children at school, and it looks nothing like a school textbook.
On top of fascinating articles, there are also quizzes, puzzles, jokes, riddles and hands-on activities to keep kids entertained long after they've put down the magazine.
By filling the magazine with interactive elements like these, children stay engaged for longer, build their confidence and carry on learning beyond the page in front of them.
Special Christmas offer: What on Earth! Magazine
What could be better than opening a present on Christmas Day that lasts for the next 12 months, with each new magazine arriving through the post addressed to the child?
That's what's on offer with What on Earth! Magazine's subscription packages, which come in six- and 12-month plans. On top of that, with the six-month plan, you will also receive a £10 What on Earth books gift voucher and with the 12-month plan you'll also receive a Britannica kids' encyclopedia worth £27 ,the ideal chunky present to unwrap on Christmas Day.
There is also a special festive discount currently available,reducing the six-month subscription to £26.99 and the 12-month subscription to £53.99.