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Famous for their trending shimmer sprays and liquid highlighters, ICONIC London have now expanded into skincare with an equally glow-boosting cleansing balm.
Marks and Spencer shoppers will be amongst the first to get their hands on the new Underglow Matcha Melting Cleansing Balm, a buttery cleanser infused with antioxidant-rich matcha green tea, barrier-strengthening ceramides, and nourishing squalane.
Cleansing, prepping, and nourishing your skin this has the potential to blow your bog-standard cleanser out of the water. And there's one hack that let's you try it for free.
ICONIC London Underglow Matcha Melting Cleansing Balm
Clinically tested to be gentle on sensitive skin, the new ICONIC London Underglow Matcha Melting Cleansing Balm has your skins best interest at heart, melting away makeup including SPF whilst leaving it feeling supple and soft.
Using match which is rich in antioxidants to help brighten the skin, squalane to help hydrate and ceramides to protect the skin barrier, this cleanser is ideal for leaving your skin prepped for makeup.
And, for a limited time until March 19 2026, Marks and Spencer shoppers can get the Matcha Melting Cleansing Balm for free when you buy two ICONIC London products.
For a limited time, until March 192026, Marks and Spencer shoppers can get the Matcha Melting Cleansing Balm for free when you buy two ICONIC London products
Richer and thicker than your average foam cleanser, cleansing balms are formulated with hydrating oils that not only melt away makeup but leave the skin more nourished too.
And there's a new one on the market that warrants your attention; enter the ICONIC London Underglow Matcha Melting Cleansing Balm.
Already landing with much applause, the new balm has landed at M&S, and for a limited time you can get the £16 cleanser for free when you buy two ICONIC London products.
ICONIC London has a huge presence on social media, largely thanks to its concentrated liquid shimmer the £32 ICONIC London Illuminator.
Rumored to be found in the makeup bags of celebrities like Kim Kardashian and Jennifer Lopez, ICONIC London Illuminator has been lauded for its soft-focus effect that gives skin a high-watt finish.
Multipurpose, the super-concentrated shimmer elixir glides on smoothly to bestow ultra-blendable glow but can also be mixed into your foundation or on bare skin for a primer.
And now there's a new covetable product landing on beauty shelves that will help leave your skin nourished and hydrated for glowing skin even without makeup.
The new cleanser has 10 benefits including how it melts waterproof, long wear and full coverage makeup, brightens and adds glow, hydrates the skin and preps it for makeup
Backed by science and clinical trials, the new Underglow Matcha Melting Cleansing Balm has jumped on the matcha trend and brought it to the world of skincare.
Inspired by K-Beauty, the formula is all about a skin-first philosophy, building hydration and nourishment through gentle ingredients.
Rather than using harsh skin stripping ingredients that can leave skin feeling dry and tight, this cleansing balm uses matcha to brighten and soothe while ceramides (natural lipids) help your skin barrier stay strong.
The cleanser has a twist design that dispenses the product without you having to put your fingers in
Not only does this luxurious textured balm make light work of melting waterproof, longwear and even full coverage makeup, but it brightens and adds a pleasing glow too - think glass skin -so you feel confident with or without makeup.
From now until March 19, Marks and Spencer shoppers can get the Matcha Melting Cleansing Balm for free when you buy two ICONIC London products.
So whether you're stocking up on the Underglow Blurring Primer, Triple Threat Mascara or the Prep-Set-Glow, it's a great time to shop.