Chanel, Dior, Vuitton... Paddington? At the Baftas on Sunday night, the stars were out in force wearing the usual coterie of labels from fabled French brands.
Erin Doherty, 33, chose an avant garde origami-inspired gown by Louis Vuitton, a label also favoured by Emma Stone, 37, who wore a navy column dress with a keyhole detail at the mid-section. Also in Vuitton was Alicia Vikander, 37, in an embellished gown with a peplum waist.
If some guests subscribed to the current trend for Old Hollywood glamour, others took reference from a rather more unexpected source.
For though he might have some claim to influencing sales of marmalade, Paddington Bear has never been regarded as a fashion influencer. Until now.
While they stopped short of duffle coats and hats, several guests appeared to have taken inspiration from Paddington, there to present the children's and family film award.
Leading the charge in 'Paddington Blue' was Leading Actress winner Jessie Buckley, 36, in a Roman-inspired crushed velvet column dress by Chanel.
She was matched in her choice of colour by Wunmi Mosaku, 39, who won the Supporting Actress Bafta for Sinners.
Actresses who opted for 'Paddington red', meanwhile, included Kate Hudson, 46, in an off-shoulder satin gown by Prada; Minnie Driver, 56, in strapless silk by British designer Emilia Wickstead; Hannah Waddingham, 51, in a sequin halterneck gown; and TV presenter Maura Higgins, 35, in a satin fishtail dress.
While actress Carey Mulligan, 40, and Gracie Abrams, the 26-year-old singer girlfriend of Bafta-nominated actor Paul Mescal, chose gowns by Italian label Prada, others showed their support for their host country by wearing British brands - Gillian Anderson, 57, wore a full-skirted frock in an abstract brown print by Roksanda and Aimee Lou Wood, 32, chose rosebud pink by Emilia Wickstead.
Most stars wore designs straight off the catwalk, but the Princess of Wales took a thriftier approach. Her romantic Gucci gown, featuring a velvet waistband and a full chiffon skirt in shades of pink, was previously worn in 2019, at a gala at the V&A Museum.
But while Catherine's gown had been seen before, she debuted a longer, fuller look with her hair in soft waves that seemed to take inspiration from a pre-Raphaelite painting - certainly a more traditional choice than Paddington Bear.