Jay Slater's grieving mother has called for tighter laws to stop 'armchair detectives' spreading misinformation 15 months on from his tragic death.
Debbie Duncan, whose son Jay died on June 17 last year, is supporting 'Jay's Law', which would clamp down on those spreading falsehoods about missing people online.
She wants to see the proposal debated in Parliament, and it has already been backed by her Labour MP Sarah Smith.
It comes as Jay's death is still being used by conspiracy theorists to post misleading videos about him online - despite a coroner's ruling of 'accidental death' at his July 2025 inquest.
Ms Duncan, 57, told The Mirror it was 'shocking' that content creators are still milking his case by going over the same talking points to this day.
The heartbroken mother, who had Jay via IVF due to troubles conceiving, said she is 'all for freedom of speech', but not when it becomes 'misinforming and speaking badly about a family who are grieving'.
Apprentice bricklayer Jay, of Oswaldtwistle, Lancashire, was on holiday in Tenerife with two friends when he died.
Jay's mother Debbie Duncan arrives at Preston Coroner's Court in July 2025 for the inquest into Jay's death.
Despite a huge search effort, Jay was found dead close to the village of Masca on 15 July - nearly an hour's drive from his apartment at Playa de las America.
It was his first holiday without his parents, and he had been partying hard at the NRG music festival and Papagayo nightclub in Playa de Las Americas.
After the event died down, he got into a car with two men he'd met on the holiday and drove to an Airbnb in the village of Masca, about 20 miles away.
He later phoned his friend Lucy Law saying he was lost in the mountains and his other friend Bradley Geoghegan to tell them he was trekking home after missing a bus.
When he failed to resurface, he was reported missing, which led to the case quickly capturing the attention of the British public and thousands across the world.
Before long, dozens of conspiracy theories about Jay's whereabouts were posted online.
Some of the theories posited that he had been kidnapped by drug dealers and murdered in the mountains after losing a bag of drugs, while others claimed he had staged his own death.
According to Ms Duncan, some conspiracy theorists even asked whether the right body had been buried after his funeral.
Sarah Smith MP praised Ms Duncan for putting up with the abuse, but called upon tech companies to clean up their platforms to allow families compassion, privacy and protection.
Ms Duncan said she has reported some of the content creators to major platforms like Facebook and YouTube for misinformation, but she claims none of the posts were taken down.
Jay's case has drawn comparison to the disappearance of mum-of-two Nicola Bulley, 45, on January 27, 2023.
She too was the subject to unhinged conspiracy theories even after her body was found in the River Wyre on February 19. An inquest concluded she died from accidental drowning.
In the aftermath of Jay's death, Ms Duncan is still struggling to come to terms with what has happened.
She has left her job as a finance assistant at a local school where the family lived and has received private counselling sessions.
There have been days she doesn't want to get up as she has been struggling with her mental health, according to the paper.
She still hasn't unpacked Jay's case from Tenerife, heartbreakingly admitting that she often opens it up, just to smell his clothes, before closing it back up again.
According to her, Jay 'made some wrong decisions' and she confesses there could have been so many different outcomes as to what happened that night.
The inquest heard Jay had been drinking and taking drugs the night before, and told friends he planned to walk back to his hotel - even though he had no water and no phone battery left.
The court heard analysis showed traces of drugs, including cocaine, ketamine and ecstasy, along with alcohol, were found in Jay's body.
Home Office pathologist Dr Richard Shepherd said his post-mortem examination gave the cause of death as head injuries, and Jay's body showed no evidence of restraint or assault, with the pattern of injuries consistent with a fall from a height.
Jay's family hope to finally put the conspiracy theories to bed by speaking out ahead of a Candour Productions documentary for Channel 4 - The Disappearance of Jay Slater - which airs on Sunday, September 28 at 9pm.
Ms Duncan, together with Jay's father Warren, 59, and older brother Zak, 25, gave TV producers unprecedented access to Jay's story by sharing highly personal home footage as well as coverage from inside Jay's funeral.
Cameras were even allowed into his post-mortem.
Warren hopes that by showing the t-shirt and trainers Jay wore the night he died, it will put an end to the cruel conspiracy theories that their son is still alive.
Meta - the parent company of Facebook - along with TikTok and YouTube, have publicly available misinformation policies.
Meta's lengthy policy states that it will remove misinformation likely to 'directly contribute' to the risk of imminent physical harm or interference with the functioning of political processes.
They partner with third party fact checking organisations - the same as TikTok - to check the accuracy of most viral content.
Their Community Standards also band fake accounts, fraud and coordinated inauthentic behaviour.
YouTube has a similar policy in place and states that 'certain types of misleading or deceptive content with serious risk of egregious harm' are not allowed on its platform.
TikTok's website states: 'We don't allow misinformation that could cause significant harm to individuals or society, no matter the intent of the person posting it.'