Kylie Jenner is facing backlash for her use of cops in her latest Kylie Cosmetics promo.
The 28-year-old makeup mogul has been rolling out content in anticipation of her newest products, a nod to her 'King Kylie' era 10 years ago.
On Saturday she uploaded a teaser showing her being escorted by two men, dressed as police officers, down the hall of a jail-like facility while handcuffed.
Now she's being labeled 'out of touch' for casually incorporating police amid the country's ICE raids.
One person wrote on Reddit, 'The country's boiling over, citizens being dragged off by rogue badge hungry rent-a-cops, and Kylie Jenner drops a handcuffed hot-pants photoshoot to promote COSMETICS. This isn't satire; it's American rot.'
Another agreed within the thread, 'She is out of touch.'
Someone else mentioned her sister Kendall Jenner's controversial 2017 Pepsi ad, in which the model quelled a police confrontation by presenting a can of soda.
'Is she actually trying to recreate the same controversy Kendall went through with the tone-deaf Pespi ad???' the person asked.
The reality television personality's 'King Kylie' era refers to her late teenage and early 20s years, during which she was known for her flamboyant style.
During that time the TV star-turned-entrepreneur teamed her vibrant-hued wigs with dramatically thick eyebrows, smokey eye makeup, and plump lips.
There was also a Redditor who pointed out, 'To add to this, does anyone else find it odd that there have been "No Kings" protests around the country, and she drops a shoot called "King Kylie" with the associated imagery mentioned by OP?'
No Kings protests took place earlier this year in objection to an authoritarian government, which many people believe President Donald Trump aims to implement.
On the social media app X, formerly Twitter, one person begged, 'King Kylie, read the room!'
The user, @yasyasenia, also asked, 'Can you use your platform for ONCE to bring awareness to the world you EXPLOIT?'
It was added, 'There are No Kings rallies going on across the world and you choose to post this bullshit. I hate this world and the billionaires in it!!'
The 28-year-old makeup mogul has been rolling out content in anticipation of her newest products, a nod to her 'King Kylie' era 10 years ago.
On Saturday she uploaded a teaser showing her being escorted by two men, dressed as police officers, down the hall of a jail-like facility while handcuffed. One person wrote on Reddit , 'The country's boiling over, citizens being dragged off by rogue badge hungry rent-a-cops, and Kylie Jenner drops a handcuffed hot-pants photoshoot to promote COSMETICS'
Someone else mentioned her sister Kendall Jenner's controversial 2017 Pepsi ad, in which the model quelled a police confrontation by presenting a can of soda
On the social media app X, formerly Twitter, one person begged, 'King Kylie, read the room!'
Someone else wrote on X that Kylie's new promotional material is a 'weird flex when ICE are kidnapping people'
And another critic added, 'King Kylie? stfu. also why are you using the carceral system as material for promo and branding?'
Someone else wrote on X that Kylie's new promotional material is a 'weird flex when ICE are kidnapping people. Poor taste as usual.'
And another critic added, 'King Kylie? stfu. also why are you using the carceral system as material for promo and branding? this white supremacist needs to go away already.'
To build anticipation for the forthcoming cosmetics drop, Kylie uploaded a brief video in which she wore a tiny black bra, matching micro-shorts and sheer black tights.
The original King Kylie moment came shortly after the Keeping Up With the Kardashians star launched her Kylie Lip Kits in November 2015.
It kicked off the business that would anchor her now-billion-dollar empire.
On Friday Kylie shared a July 2022 tweet in which she asked her millions of followers, 'If I just so happen to do a King Kylie collection, what products would you guys like to see?'
She plastered the note and its subsequent replies over throwback photos of herself from the era.
One person suggested she 'restock Kylie Shop with some newbies.'
The original King Kylie moment came shortly after the Keeping Up With the Kardashians star launched her Kylie Lip Kits in November 2015.
To mark the new Kylie Cosmetics products, the mother-of-two also shared a 2016 promotional YouTube video over the weekend. On Sunday she revealed she's made a 'part two'
The star said she 'saved this whole fit' to recreate the moment
To mark the new Kylie Cosmetics products, the mother-of-two also shared a 2016 promotional YouTube video over the weekend.
The clip showed her driving a silver Rolls Royce convertible while rocking a Louis Vuitton head scarf, long blonde wig, and low-rise pants.
The three-minute ad, directed by Colin Tilley, was in promotion of her glosses and has been viewed more than 16 million times.
On Sunday she revealed she’s made a ‘part two,’ as she announced on social media, ‘GLOSSES PART 2: KING KYLIE RETURNS! on snapchat now for the first 24 hours! (obviously). it only felt right to launch my king kylie collection with a part 2 to my video with @colinseyes and @terror.jr from 10 YEARS AGO!’
Kylie added, ‘omg omg!!!! and thank you @marateigen and @karinjinsui or joining me again xx and my mommy of course @krisjenner KING KYLIE COLLECTION COMING 10.18.’