ITV's big-hitting daytime shows will soon be moving to a new shared studio space.
Lorraine, This Morning and Loose Women will relocate in January to London's swanky The H Club Studio, a private members' club in Covent Garden.
Almost 900 hours of live daily programming a year will be produced at the new studio, which features a 360-degree set with LED walls to project the backgrounds for the different shows.
Instead of separate spaces, the three series, which air back-to-back on weekdays on ITV, will use one gallery, with a quick turn around plan of the space between shows.
The space, which is across two floors of The H Club, will also be open to other ITV shows outside of the daytime schedule.
Managing Director at ITV Studios Daytime Emma Gormley said: 'As we work towards more cutting edge and efficient ways to produce Daytime shows in 2026.'
Lorraine, Loose Women and This Morning are set to share new studio space at London private members' club amid ITV budget cuts
Managing Director at ITV Studios Daytime Emma Gormley said: 'In a time of transformation for the entire industry, I want to thank all our Daytime teams for their dedication and skill in producing high-quality, compelling live shows every day throughout this period.'
The move to The H Club studio in London's Covent Garden offers state-of-the-art technology.
'This move to The H Club studio offers state-of-the-art technology that we can use across our programmes to create shows that are distinctive - with a look and feel that are familiar to and loved by our viewers.'
'In a time of transformation for the entire industry, I want to thank all our Daytime teams for their dedication and skill in producing high-quality, compelling live shows every day throughout this period.'
The move was announced as part of a wider shake-up to the ITV schedule, which will see Lorraine, This Morning and Loose Women produced by one team.
It was announced earlier this year that Lorraine Kelly's self-titled show would be slashed from an hour to 30 minutes and, like Loose Women, will only air 30 weeks of the year.
Changing viewing habits, including an increased reliance on streaming services, have forced ITV to make difficult decisions in a bid to remain profitable and keep some of the UK's most beloved shows on air.
Good Morning Britain will now run for an extra half an hour to reduce Lorraine's slot from one hour to 30 minutes.
It comes after former Loose Women star Sherrie Hewson has hit out at ITV bosses for axing weeks of the popular daytime show, branding the decision 'cruel.'
Sherrie, 74, who is now part of the cast of Hollyoaks, warned that the move would leave older and vulnerable viewers without the 'lifeline' the panel show provides.
The actress, who volunteers in care homes, says she has seen firsthand how much the show means to dementia patients.
Watching Loose Women, she explained, can feel like being part of a conversation and, for some, even provide a reason to live.
She told The Sun on Sunday: 'Women of all ages, those up to 95 down to younger women at home with young children, it's like therapy to them.
'It feels cruel and sad that they've decided to cut the episodes on Loose Women which is a show that can bring anger and emotions.'
While earlier this year anger was said to be mounting behind the scenes after This Morning escaped the ITV cutbacks.
Loose Women's Ruth Langsford and Kaye Adams, both 65, and presenters Nadia Sawalha, 60, and Denise Welch, 66, were said to be 'angered' and 'panicked' about their livelihoods being at stake, causing uproar behind the scenes.
A source told The Sun: 'The tension is unbearable. There's a lot of rage towards This Morning, which everyone feels is constantly favoured despite it being the lame duck of the daytime flock.
'There's a feeling that Loose Women and Lorraine are delivering resilient, solid ratings while This Morning is always in the Press for its tumbling viewing figures. Loose Women is even winning awards.'