Becoming a successful social media influencer can lead to a glamorous, easy life.
While many of us might scoff, in today's social media marketplace, a hefty following could mean you're able to give up the day job, sit back and reap the rewards.
Who wouldn't rather shoot a couple of minutes of video every few days than slog away day in day out?
And, of course, there are no qualifications needed. There's no rigorous testing or quality control. Anyone can do it - as long as they can generate the likes, follows and comments that lead to success.
Building a loyal following is key. That's how the market dictates who makes it and who doesn't. And sadly, when it comes to health and wellness, the more wacky your content, the more you'll get noticed.
The problem is that, in my view, much of this content is incredibly toxic. It might sound strange coming from a doctor - surely anything that promotes healthy living is a good thing?
But that's the issue, because what many wellness influencers advocate is not based on evidence or scientifically proven. There's a lot of snake oil and absolute bunkum out there.
During the decade when Dr Max worked in an eating-disorder service, he would frequently see 'influencers' who had serious, life-threatening eating disorders.
Wellness on social media is often a mirage; a fake landscape populated by fake people. You simply can't trust everything to be quite as it seems.
How would I know? Well, because during the decade when I worked in an eating-disorder service I would frequently see 'influencers', some very well known, with hundreds of thousands of followers, who had serious, life-threatening eating disorders.
My colleagues and I were treating these women for eating disorders while they continued to advise their followers.
It became such an issue that we had meetings about whether we had a duty to warn the public. Because of patient confidentiality, we were hamstrung, but it feels wrong that troubled, profoundly unwell people are giving advice on eating healthily.
At one point, in a group of 12 patients, three were wellness influencers. One colleague said that given how ill some were they should be called 'unwellness influencers'.
They would post pictures of the food they were cooking and their exercise regimes, dispense advice and tips to followers so they, too, could live a gilded, healthy life.
But they failed to mention the chocolate, cakes and pizza they gorged on each evening then vomited up, or the times when they restricted their diets so heavily that they passed out, or their bowels stopped working, or their hair fell out.
Their posts were a world away from what their lives were really like. It was a toxic fiction.
It wasn't just the fact that much of what they were advocating lacked any scientific evidence, but that the world they created and that people were buying into was based on lies.
None admitted to their followers that they were in the grip of a serious, potentially deadly mental illness that was distorting and corrupting their idea of what being healthy means.
But their videos were slick and compelling. Who wants to listen to boring advice like 'everything in moderation', even though this is what people need to hear.
Health advice on social media is the Wild West and it makes me incredibly worried. Again and again I see patients who stop their medication or think they've been misdiagnosed because of something an influencer said.
My 20 years of clinical experience, qualifications and research experience mean very little in their eyes when compared to someone with 500,000 followers.
Of course, there are medical professionals who are also influencers - and many are highly reputable - but it's important to remember that people's experience can vary widely.
For example, I often see junior doctors giving advice about mental health - the reality is they will have limited, if any, experience in this area.
Under no circumstances would they be considered an expert, yet people around the world hang on their every word, assuming what they say is gospel and reassuring themselves that because this person is a doctor, they must know what they are talking about.
Little do they realise, that, despite the scrubs, this doctor may be so junior that they aren't able to see patients on their own and all they do on a ward round is sit, listen and type up the notes.
Yet in the evenings when they get home, they can turn on their phones, record a video on mental health, and everyone assumes that they are qualified to speak on these topics.
When will we wake up and see that most of these 'wellness' influencers aren't promoting wellness. They're promoting themselves.
Millie Bobby Brown and her husband Jake Bongiovi have adopted a baby. At 21 and 23 respectively, they're young for such a big undertaking, but I say good luck to them. What an incredible thing to do.
I have a number of young people in my clinic who have been in the care system, and while everyone does their best for them, it is no substitute for a loving family. Many carry the emotional scars into adulthood.
Yet adoption can be a wonderful, transformative experience. It can change the trajectory of a child's life. Adoption is not an easy path to go down and can be fraught with difficulties.
But welcoming a child into your home and providing them with love and stability is an extraordinary gift to give another human. In this age of surrogates and IVF, it's all too easy to forget that.
People who adopt deserve a special place in heaven.
Education Secretary Bridget Phillipson has said the underperformance of white working-class children is a national disgrace.
Finally, someone in power has acknowledged what many have said for years. The Institute for Fiscal Studies highlighted this ten years ago, pointing out that white British pupils in the lowest socio-economic group were less likely to go to university than any other ethnic group.
Yet these students are routinely left behind. Why? Because they are unfashionable and it's seen as Right-wing and nationalistic to stand up for them. Males trail even further behind females. It seems no one cares about poor white boys.
If another group was struggling in this way there would be a national outcry. How grotesque that they are being left behind because of identity politics.
This extraordinary exhibition at The Wiener Holocaust Library in west London tells the story of a chance discovery by Katharina Mayrhofer of a table in her family's attic that had been looted.
After she tracked down a descendent of the original owner they restored the table and became friends.
A study last week showed that Omega 3 fatty acids could protect women from Alzheimer's disease.
They are found in salmon, mackerel and sardines, or you can buy supplements. I urge all my patients to have them (I take them myself).