In the UK, influencers are most likely to be seen dining on extortionately priced 'small plates' restaurants in Soho or sipping on matcha in Hackney.
But social media stars are now ditching London and flocking to West Yorkshire following the notoriety of the latest Wuthering Heights movie.
Creators from all over the world are braving the blustery grey weather up North for moody, brooding shots at the infamous Moors, which serve as the setting to Catherine and Heathcliff's love story - portrayed by Margot Robbie and Jacob Elordi in the film.
It sparked theatrical photoshoots from white, flowy dress wearing influencers - such as Abby Roberts, with some 15.6 million followers, who posted herself 'wandering around the moors' on the search for her Heathcliff.
And it wasn't just social media superstars - those with smaller, more curated followings, like Daniela from Portugal, visited the ' iconic moors of Wuthering Heights' to 'discover the beauty inspired by Emily Brontë's masterpiece'.
Even after the hype of the movie's release dwindled (with mixed reviews seeing some critics blast its 'lewd, exhausting sex scenes' that 'combine Barbie and BDSM'), the Moors have continued to be hit online.
Up and coming musician Zephyr , who has 1,575 followers, also trekked to some windy moors and filmed a friend for video set to Kate Bush's hit track, Wuthering Heights.
This week travel influencer Sophie, who boasts 62,300 followers, shared her video from a 'day spent on the moors in true Wuthering Heights style'.
'The weather was wild, every so often the sun broke through, casting light across the valley,' she shared.
'The cottage was even better than we'd hoped. The inglenook fireplace was perfect for cosy evenings, and there was a sweet little nook for dinner. Each room had its own character, and the bedrooms were full of charm and comfort, it was hard to leave.
'We booked this unique cottage with Airbnb inspired by a visit to see Wuthering Heights.'
Elsewhere, a few days ago, Emily Dawkins, who has 41,500 followers, wrapped up warm in a puffer coat and filmed herself 'fangirling on the moors'.
Up and coming musician Zephyr, who has 1,575 followers, also trekked into the blustery scenes and filmed a friend for a video set to Kate Bush's hit track, Wuthering Heights.
It's been the beginning of a new crescendo of popularity for the region.
Last month, the home of the Bronte sisters, the picturesque Yorkshire village of Haworth, was hit with a tidal wave of tourists who had begun descending onto its tiny cobbled streets.
This week travel influencer Sophie , who boasts 62,300 followers, shared her video from a 'day spent on the moors in true Wuthering Heights style'.
Warner Bros flew influencers out to stay at the luxurious Swinton Park Hotel, with Dutch TikToker Joann sharing a behind-the-scenes of her also being gifted posh Hunters wellies and Aspinall of London goodies for the occasion.
Elsewhere, a few days ago, Emily Dawkins, who has 41,500 followers, wrapped up warm in a puffer coat and filmed herself ‘fangirling on the moors’.
And it wasn't just social media superstars - those with smaller, ore curated followings, like Daniela from Portugal, visited the ' iconic moors of Wuthering Heights' to 'discover the beauty inspired by Emily Brontë's masterpiece'
To coincide with the premiere on February 13, brands descended on Yorkshire.
Warner Bros flew influencers out to stay at the luxurious Swinton Park Hotel, with Dutch TikToker Joann sharing a behind-the-scenes of her being gifted posh Hunters wellies and Aspinall of London goodies for the occasion.
Elsewhere, Airbnb launched an experience which allowed fans to book a stay in Cathy's Thrushcross Grange - just as it appears in Emerald Fennell's adaptation.
Speaking to The Times, staff at the Brontë Parsonage Museum revealed that they 'welcomed double the number of visitors this February half-term compared to the same time last year', and last weekend, welcomed 590 visitors,'a figure they would typically expect at the height of August'.
'Comments in the visitors' book reveal that some people have been inspired to visit after seeing the film,' one worker shared. 'And we did spot a visitor last week channelling Margot Robbie's look in the film, complete with ribbon-braided hair.'
Local traders also recently told the Daily Mail how they are drawing up plans for an unprecedented influx of day-trippers and holidaymakers from around the world - which experts estimate will bring in well over one million visitors by the end of the summer.
Not everyone seems happy. There are mutterings of 'overtourism' while the village's steep and narrow streets have long been plagued with parking chaos and traffic gridlock.
One local historian has also highlighted how some bewildered visitors have shown up assuming the village - which is home to 6,259 residents - is 'not real' believing it to be 'some sort of Disneyland'.
So-called 'set-jetters' may be disappointed to find not one scene of the new blockbuster starring Australian actors Margot Robbie and Jacob Elordi was shot in Haworth which sits eight miles from Bradford in West Yorkshire.
And there was no place in the movie for the 'wily, windy moors' that inspired Emily and her sisters Charlotte and Anne to write their classic novels.
Director Emerald Fennell instead used the wild landscapes of the North Yorkshire Dales as the backdrop for her portrayal of Heathcliff and Cathy's tempestuous and doomed love affair.
Yet that doesn't appear to have put anyone off. As the 'invasion' began, shopkeepers told how they are welcoming their new visitors with open arms at a time when many businesses in the region are battling for survival amid Britain's cost of living crisis.
Hayley Smith, who runs the artisan Riddle and Rind cheese shop in Haworth's historic Main Street, told the Daily Mail: 'We have been besieged by TikTok-era visitors. At one point, there were 30 or 40 up and down the street doing videos and asking questions.
'People who have read the books will come anyway but when it starts going onto the silver screen it is like Harry Potter.
'It has led to a tourism increase and I think it will in the future when people who have watched the film say 'Oh yeah we will go to that place'.
'Let's just hope they don't realise they did not film it here. They built a set up on the moors. I thought it was a bit strange.'
While Bronte purists may balk at Fennell’s raunchy and loosely-based interpretation of Bronte’s Gothic classic, Hayley, 55, insists the movie can only be ‘a good thing’.
She added: ‘There is a lot of conversation. There are two parties. Some people are open minded and want to see the film, knowing it’s not true to the original.
‘It is like a modern interpretation; Others have slated it because they are not wearing the period dresses.
‘But overall, it is good for Haworth because it is bringing people to the area - not just literary people.’
Jasmine Colgan, 23, of Writers Bloc Eat Drink and Dream bar, said: ‘It has led to an increase in tourism - including a lot of Americans and Chinese visitors.
‘A lot of people have come to do the walks. I am from Haworth. I live just down the street so I am local and can see it has brought a lot of people in.
‘Normally, January to March is the quietest period. A lot of shops normally close during the week.
‘But because of the film coming out we’ve got quite an influx of people. So some businesses have opened up earlier.
‘We’re normally only open from Thursday to Sundays in winter but have opened up more because of the film and the school holidays.
‘Being called Writers Bloc , we have all the typewriters all over the place. We encourage people to write poems and pop them in the post box
‘We’ve had discussions about the film as well.’
Sian Alison , who owns a boutique shop on Main Street selling handcrafted jewellery and Italian leather handbags , told how the movie was ‘making a difference’.
She said: ‘The inspiration for the film was here.
‘A lot of people are coming in and talking about it. I have not seen it - I am going on Saturday.
‘They are calling it a classic film. There is quite a buzz about it , which is great. My husband does the local ghost walks . So we love it.’